SAN MATEO, Calif., April 11, 2017 /PRNewswire/ -- GoPro,
Inc. (NASDAQ: GPRO) today launched its first-ever Trade-Up
Program, incentivizing users in the
United States to experience the new, cloud-connected GoPro
and unlock breakthrough software upgrades slated for 2017. For a
limited time starting April 11,
existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade-in any
previous-generation GoPro HERO camera.
To participate in GoPro's Trade-Up Program, customers should
visit the Trade-Up website, select the new camera of their choice,
and follow the instructions to return their previous-generation
GoPro HERO camera. Upon receiving the returned camera, GoPro will
process the discount and ship customers their new, connected HERO5
camera. Returned cameras will be recycled responsibly via zero
landfill and recycling methods appropriate to material type.
"Our HERO5 cameras are the best we've ever made. And when paired
with GoPro's new software, they unlock the simplest, most powerful
mobile storytelling solution yet," said CJ Prober, GoPro's Chief
Operating Officer. "Our Trade-Up Program allows us to introduce
existing customers to the modern GoPro experience and prepare our
community for the new software enhancements ahead."
HERO5 Black and HERO5 Session, which retail for MSRP
$399.99 and $299.99, respectively, are the first generation
GoPro cameras to offer cloud-connection with GoPro Plus and
seamless connection with Capture and Quik apps. In addition to
connectivity and editing functionality, HERO5 cameras incorporate
industry-leading product features:
- Waterproof up to 33 feet without a separate housing
- Hands-free voice control
- Enhanced image stabilization
- New capture perspectives
- Simplified controls and product design
- Extended battery life
- Compatible with GoPro's new Karma drone and handheld
stabilization system
- Built-in touch screen display on HERO5 Black
To learn more about GoPro's Trade-Up Program, visit
https://shop.gopro.com/tradeup.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro, Inc. is transforming the way people capture and
share their lives. What began as an idea to help athletes
self-document themselves engaged in sport, GoPro has
become a mobile storytelling solution that helps the world share
itself through immersive content.
GoPro, HERO, Karma and Session, and their respective logos are
trademarks or registered trademarks of GoPro,
Inc. in the United States and other countries. All
other trademarks are the property of their respective owners.
For more information, visit www.gopro.com or connect
with GoPro on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube,
and GoPro's blog, The Inside Line.
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SOURCE GoPro, Inc.