SAN MATEO, Calif., Feb. 2, 2016 /PRNewswire/ -- GoPro,
Inc. (NASDAQ:GPRO), the PGA TOUR, and SkratchTV today announced a
global relationship that will deliver never-before-seen
perspectives and episodic video content to golf fans around the
world. The collaboration debuts this week at the Waste Management
Phoenix Open with broadcast integrations using GoPro cameras in
ways that have never been utilized before in live golf
coverage.
"We are excited to partner with GoPro to bring new and engaging
perspectives to PGA TOUR fans. GoPro's award-winning content
production will serve as an excellent platform to create compelling
narratives about the PGA TOUR and its players," said Rick Anderson, Executive Vice President of
Global Media. "We're intrigued to 'GoPro' the game of golf, opening
up our sport to new audiences and giving fans some new ways to
enjoy the game."
The PGA TOUR, SkratchTV, and GoPro are kicking things off this
week at the Waste Management Phoenix Open on Wednesday, February 3, where, for the first time
ever, the PGA TOUR will stream the Pro-Am from the world-famous,
stadium-like 16th hole at TPC Scottsdale's Stadium
Course. This new Pro-Am show will be hosted by Erik Anders Lang from SkratchTV, creator and
host of a new digital series called "Adventures In Golf." PGA
TOUR Entertainment will utilize GoPro's HEROCast technology and
production expertise to capture and broadcast unique coverage of
the Pro-Am, including on-course interviews leveraging live GoPro
cameras on talent, player-worn perspectives, and in-stadium
fan-cams.
"This partnership with the PGA TOUR and SkratchTV will enable
our team to capture unique views of the game and to tell the
stories from the TOUR, and about golf lifestyle, in a whole new
way," said Todd Ballard, vice
president of global sports entertainment marketing for GoPro. "The
Waste Management Phoenix Open will serve as a starting point to
collect content for our upcoming, season-long initiatives, and it
will be a great opportunity to showcase our integrated broadcast
technology."
As part of the relationship, GoPro will produce episodic videos
that bring fans inside-the-ropes at PGA TOUR events, giving them
unique access to the events and athletes, including recently signed
GoPro athlete and PGA TOUR member, Justin
Thomas.
GoPro will also use their spherical capture technology to truly
immerse golf fans in a virtual reality experience from some of the
most iconic locations in the game. Both spherical and episodic
content will be distributed on the GoPro Channel, the GoPro App,
YouTube and GoPro's social media channels.
This all-digital coverage of the Waste Management Phoenix Open
runs from Wednesday, February
3rd, through Sunday,
February 7th, and will stream live at
www.pgatourlive.com, www.skratchtv.com, or via the PGA TOUR LIVE
apps on iPhone, iPad, Apple TV, and Android. For more
information on this partnership, visit GoPro's blog, The Inside
Line.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro,
Inc. is transforming the way people visually capture and share
their lives. What began as an idea to help athletes self-document
themselves engaged in their sport, GoPro has become a standard for
how people capture themselves engaged in their interests, whatever
they may be. From extreme to mainstream, professional to
consumer, GoPro enables the world to capture and share
its passion in the form of immersive and engaging content.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram, or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks
of GoPro Inc. in the United States and other
countries.
About PGA TOUR
The PGA TOUR is the world's premier
membership organization for touring professional golfers,
co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR
Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA
TOUR Canada and PGA TOUR China.
The PGA TOUR's mission is to entertain and inspire its fans,
deliver substantial value to its partners, create outlets for
volunteers to give back, generate significant charitable and
economic impact in the communities in which it plays, and provide
financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1
billion households in 227 countries and territories in 30
languages. Virtually all tournaments are organized as non-profit
organizations in order to maximize charitable giving. In 2014,
tournaments across all Tours generated a record $140.5 million for local and national charitable
organizations, after surpassing $2
billion in all-time charitable contributions early in the
year.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf,
and the organization is headquartered in Ponte Vedra Beach, FL.
About SkratchTV
SkratchTV is the network that brings
golf fans the content they want, when they want it and on every
device they own. It's short attention span golf in a voice
that echoes that of its users. SkratchTV was built by
Sportsrocket, Inc, in partnership with the PGA TOUR, to reach the
mobile-savvy, always on, rapid-fire content consumer that is the
new generation of golf fans. Sportsrocket is the digital
media company founded by Brian Bedol
(who also founded the properties that would become ESPN Classic and
CBS Sports Network). Sportsrocket is the leader in
multi-platform sports properties, having built Kick TV in
conjunction with Major League Soccer, the immensely popular action
sports site Network A and, most recently – Serie A football club AS
Roma's digital offering. For more info visit
http://sportsrocket.com/.
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SOURCE GoPro, Inc.