SAN MATEO, Calif., July 22, 2014 /PRNewswire/ -- GoPro, Inc.
(NASDAQ:GPRO) today released four exclusive videos to the Xbox
community to mark the launch of its GoPro Channel for the Xbox One®
video game and entertainment system from Microsoft – an
entertainment and e-commerce app that allows Xbox Live members
worldwide* to stream GoPro content on-demand, share favorite
videos, and purchase GoPro cameras and accessories.
The launch expands GoPro's visibility to the Xbox community,
which has enjoyed GoPro video entertainment on Xbox 360 since the
first app launched in April. The GoPro Channel on Xbox 360
reflects the community's interest in viewing GoPro content, with
nearly half a million downloads and users watching an average of 18
minutes of GoPro videos each session worldwide. In the US,
engagement is even higher, with Xbox 360 users tuning in for nearly
30 minutes each session – longer than the standard television
sitcom.
"Xbox 360 users have welcomed GoPro into their community with
enthusiasm, and we expect the launch of the GoPro Channel on Xbox
One to take that engagement to the next level," said Adam Dornbusch, Head of Contest Distribution at
GoPro. "The Xbox platform is a best in class over-the-top media
platform and users are making the most of that by tuning into the
GoPro Channel and watching it like they would a TV. We anticipate
that trend to continue and grow among the Xbox One audience."
The announcement of the GoPro Channel for Xbox One comes just in
time for people to demo the app at Comic-Con International this
week in San Diego. Xbox Lounge
attendees can view teaser clips of exclusive content, watch a
robust playlist of other GoPro-produced and user-generated videos
and learn about new favorite and share features.
"Bringing the GoPro Channel to Xbox One has been a top demand
from fans this year," said Larry
Hryb, Xbox Live's Major
Nelson. "GoPro athletes and fans alike can curate their
favorite videos on their big screens right next to their favorite
Xbox One games, and it's super easy to switch between the two. I
love that you can also buy GoPro cameras and gear right from the
app!"
The relationship with Microsoft augments GoPro's initiative to
expand its content distribution and community reach beyond current
brand platforms including social media and GoPro.com. In
October 2013, the company launched a
GoPro Channel on Virgin America in-flight entertainment and
additional content partnerships are anticipated later this
year.
To view content similar to what will air on the GoPro Channel
for Xbox One, visit the GoPro Channel on YouTube. To view a demo
reel of the GoPro Channel app, please visit this link:
https://www.youtube.com/watch?v=xujiVhTU1zY.
* GoPro on Xbox One will be available in the following regions:
Australia, Austria, Brazil, Canada, France, Germany, Iran, Ireland, Italy, Mexico, New
Zealand, United Kingdom,
United States,
About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way consumers capture, manage,
share and enjoy meaningful life experiences. We do this by enabling
people to capture compelling, immersive photo and video content of
themselves participating in their favorite activities. Our
customers include some of the world's most active and passionate
people. The volume and quality of their shared GoPro content,
coupled with their enthusiasm for our brand, are virally driving
awareness and demand for our products. To date, we have generated
substantially all of our revenue from the sale of our cameras and
accessories and we believe that the growing adoption of our capture
devices and the engaging content they enable, position GoPro to
become an exciting new media company.
What began as an idea to help athletes document themselves
engaged in their sport has become a widely
adopted solution for people to document themselves
engaged in their interests, whatever they may be. From extreme to
mainstream, professional to consumer, GoPro has enabled the world
to capture and share its passions, and the world, in turn, is
enabling GoPro to become one of the most exciting and aspirational
companies of our time.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks of
GoPro Inc. in the United States
and other countries.
Video - https://www.youtube.com/watch?v=xujiVhTU1zY
SOURCE GoPro