Papa Murphy’s Appoints Laura Szeliga as Chief Marketing Officer
February 22 2018 - 4:15PM
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) today announced that
Laura Szeliga has been named as Chief Marketing Officer, effective
February 21, 2018.
With Papa Murphy’s, Szeliga will have
responsibility for the development and implementation of
breakthrough, insight-based brand strategies and marketing plans
designed to drive profitable sales.
Szeliga joins Papa Murphy’s from Provide
Commerce, most recently serving as Senior Vice President and
General Manager for the organization’s ProFlowers brand. In this
role she was directly accountable for the ecommerce business, and
led new website improvement programs, new-to-world product
innovations and innovative partnerships.
“Laura’s extensive experience in spearheading
proven marketing strategies for food and retail industry
front-runners demonstrates she is the right candidate to lead Papa
Murphy’s marketing strategy into the future,” said Weldon Spangler,
Chief Executive Officer of Papa Murphy’s. “We are incredibly
pleased to welcome Laura to Papa Murphy’s.”
Prior to ProFlowers, Szeliga was Vice President
and General Manager of Provide Commerce’s Shari’s Berries brand,
where she launched new, integrated brand marketing strategies and
customer experience programs that drove measurable increases in new
customer acquisition and retention. Her tenure at Provide Commerce
is preceded by leadership roles at TIMEX, Dean Foods, Kraft Foods,
and Kraft Foods International, as well as The Gillette Company.
“I look forward to working with the Papa
Murphy’s team,” said Szeliga. “Papa Murphy’s is a company that
offers a unique, quality and one-of-a-kind product to its
customers, and I am excited to help introduce the brand and all it
stands for to even more consumers.”
ABOUT PAPA MURPHY's
Papa Murphy’s Holdings, Inc. (NASDAQ:FRSH) is a franchisor and
operator of the largest Take ‘n’ Bake pizza brand in the United
States, selling fresh, hand-crafted pizzas ready for customers to
bake at home. The company was founded in 1981 and currently
operates more than 1,500 franchised and corporate-owned fresh pizza
stores in 39 states, Canada and United Arab Emirates. Papa Murphy's
core purpose is to bring all families together through food people
love with a goal to create fun, convenient and fulfilling family
dinners. In addition to scratch-made pizzas, the Company
offers a growing menu of grab ‘n’ go items, including salads, sides
and desserts. Order online today at www.papamurphys.com.
Investor Contact:Alexis Tessier,
ICRpapamurphys-ir@icrinc.com 877-747-7272
Media Contact:Rachael Smith,
ICRPapaMurphys@icrinc.com 646-277-1261
Freshworks (NASDAQ:FRSH)
Historical Stock Chart
From Sep 2024 to Oct 2024
Freshworks (NASDAQ:FRSH)
Historical Stock Chart
From Oct 2023 to Oct 2024