Mobile Sportsbook Is First Online Sports Betting Brand to
Strike a Deal With an NBA Franchise
Fans in PA and NJ Can Receive $20 Towards First Bet
PHILADELPHIA, Nov. 25, 2019 /PRNewswire/ -- FOX Bet today
announced that it has joined forces with one of the most innovative
and forward-thinking franchises in the NBA, the Philadelphia 76ers, the first deal of its kind
with an NBA franchise.
FOX Bet, the sports betting brand between FOX Sports and The
Stars Group, is already an Authorized Gaming Operator of the NBA.
The new agreement will build awareness of its brand and app via the
76ers traditional, digital and social media assets, custom home
game promotions, exposure on courtside and LED signage, and more.
Under the agreement, FOX Bet will also present near-live game
replays on 76ers Twitter, and will become the Presenting Partner of
the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for
the team's 'hype video' played on the scoreboard leading into the
fourth quarter of its home games.
"To have the opportunity to tie the FOX Bet brand to one of the
most iconic sports franchises in NBA history is absolutely
thrilling," said Robin Chhabra,
Chief Executive Officer, FOX Bet. "This agreement connects us with
an extremely passionate local fanbase in a unique way. We are proud
to be associated with the 76ers franchise as they kick off what I'm
sure will be a successful 2019-20 season."
Capitalizing on a successful brand launch in September, this
multiplatform deal allows FOX Bet to develop a deeper connection to
76ers fans in the Philadelphia
area, furthering its mission to bring its customers closer to the
sports and teams they love.
"FOX Bet has masterfully honed its unique brand positioning in
the US; an experienced, longstanding European sportsbook, a savvy
media company, and now an affiliation with the 76ers that further
endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community," said
Adam Davis, Harris Blitzer Sports & Entertainment Chief
Commercial Officer. "Recognizing the passionate 76ers fan base, FOX
Bet and our team look forward to amplifying a multi-tiered
activation approach by creating dynamic, digital content and
continuing to drive engagement with our brand, team and
league."
In celebration of the agreement, FOX Bet customers in
Pennsylvania and New Jersey will see special offers and
promotions in the early part of this NBA season. In particular,
fans in Pennsylvania and
New Jersey who download and
register for the FOX Bet sportsbook app will receive $20 toward their first wager. Fans may download
the FOX Bet sportsbook app by CLICKING HERE.
Media may CLICK HERE to download still images of FOX Bet
in-game brand exposure on signage at 76ers home games, and examples
of FOX Bet-branded posts made on 76ers social media platforms.
About FOX Bet
FOX Bet is an online and mobile sportsbook developed through a
first-of-its kind national media and sports wagering partnership in
the United States between The
Stars Group Inc. (Nasdaq: TSG)(TSX: TSGI) and FOX Sports, a unit of
Fox Corporation (Nasdaq: FOXA, FOX). The FOX Bet online and mobile
sportsbook brings sports fans closer to the games they love by
integrating regulated real-money sports wagering with interactive
and content rich programming, including expert commentary and
insights from some of the nation's most celebrated sports
commentators and analysts.
About the Philadelphia
76ers
The Philadelphia 76ers are one
of the most storied franchises in the National Basketball
Association, having won three World Championships, earning nine
trips to The Finals and making 49 playoff appearances over 70
seasons. The Philadelphia 76ers
organization is a Harris Blitzer
Sports & Entertainment property.
About The Stars Group
The Stars Group is a provider of technology-based product
offerings in the global gaming and interactive entertainment
industries. Its brands have millions of registered customers
globally and collectively are leaders in online and mobile betting,
poker, casino and other gaming-related offerings. The Stars Group
owns or licenses gaming and related consumer businesses and brands,
including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX
Bet, BetEasy, Sky Bet, Sky Vegas,
Sky Casino, Sky Bingo, and Sky
Poker, as well as live poker tour and event brands, including the
PokerStars Players No Limit Hold'em Championship, European Poker
Tour, PokerStars Caribbean Adventure, Latin American Poker Tour,
Asia Pacific Poker Tour, PokerStars Festival and PokerStars
MEGASTACK. The Stars Group is one of the world's most licensed
online gaming operators with its subsidiaries collectively holding
licenses or approvals in 22 jurisdictions throughout the world,
including in Europe, Australia, and the Americas. The Stars Group's
vision is to become the world's favorite iGaming destination and
its mission is to provide its customers with winning moments.
Cautionary Note Regarding Forward Looking Statements and
Other Information
This news release may contain forward-looking statements and
information within the meaning of applicable securities laws.
Forward-looking statements can, but may not always, be identified
by the use of words such as "anticipate", "plan", "continue",
"estimate", "expect", "may", "will", "intend", "could", "might",
"would", "should", "believe", and similar references to future
periods or the negatives of these words and expressions. These
statements are based on management's current expectations and are
subject to a number of risks, uncertainties, and assumptions.
Examples of these statements include, but are not limited to,
statements regarding the partnership referenced in this news
release. There can be no assurance that actual results will not
differ materially from those expressed or implied in
forward-looking statements. Undue reliance should not be placed on
forward-looking statements. Please refer to The Stars Group's most
recent annual information form and annual and interim financial
statements and management's discussion and analysis for more
information about the factors, assumptions and risks that may apply
to The Stars Group's forward-looking statements. Each
forward-looking statement speaks only as of the date hereof, and
The Stars Group undertakes no obligation to correct or update any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by applicable
law.
Photo:
https://mma.prnewswire.com/media/1035149/Fox_Bet_Philadelphia_76ers.jpg
Contact:
Eddie Motl,
FOX Bet
Eddie@fox.bet
Lara Toscani, HB Sports &
Entertainment
Laratoscani@hbse.com