Forrester’s Generative AI Tool, Izola, Now Available To All Forrester Decisions Clients
April 03 2024 - 9:00AM
Business Wire
Izola empowers Forrester’s clients to make
progress on their top initiatives faster, with trusted answers
based on relevant research and insights
Forrester (Nasdaq: FORR) today announced the availability of its
generative AI tool, Izola, for all Forrester Decisions clients. As
genAI fundamentally reshapes the way individuals interact with
information, Izola is designed to help Forrester’s clients
accelerate progress on their top initiatives through a rapid
synthesis of Forrester’s research, data, and insights.
Forrester launched Izola in October 2023, becoming one of the
first major research firms to bring a genAI offering directly to
its clients. Since then, Forrester has been working side by side
with clients to continue to refine and innovate the tool. To date,
more than 400 Forrester clients have beta tested and worked with
Izola. Clients who have already used Izola say that it has helped
them start new projects, validate ideas and direction, and lay the
groundwork for new strategies. Based on positive feedback received
from clients, Izola is now fully integrated into Forrester’s
digital client experience platform, featuring both an upgraded
interface as well as enhanced answer quality and accuracy.
“Just as genAI keeps evolving, Izola will, too,” said Carrie
Johnson, chief product officer at Forrester. “Along with speed and
self-service, Izola offers dependability and trust by answering
questions based on Forrester’s rigorous research and data. Our
clients should think of Izola as a shortcut and starting point for
tackling their most pressing business problems. Forrester Decisions
clients will benefit from Izola by rapidly accessing trusted
answers, insights, and data to guide a new plan or strategy. I am
proud of our teams who custom-built this tool and excited to offer
Izola access to our Forrester Decisions clients.”
Izola access will be expanded to Forrester Market Insights
clients in the coming months.
Resources:
- Read more about Izola and its newest features for Forrester
Decisions clients.
- Explore Forrester’s latest genAI insights and guidance for
business and tech leaders.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
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Ira Kantor ikantor@forrester.com
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