Faraday Future Appoints Executive Director Tin Mok to Head of FF UAE (United Arab Emirates)
August 27 2024 - 9:06PM
Business Wire
Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF,”
“Faraday Future,” or “Company”), a California-based global shared
intelligent electric mobility ecosystem company, today announced
that Tin Mok has assumed the new role of Head of FF UAE. Mr. Mok
will lead efforts to engage with potential partners, and explore
opportunities in strategic financing, business development, sales,
and marketing in the UAE, as well as the potential future execution
of the China-U.S. Automotive Bridge Strategy in the Middle
East.
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Faraday Future Appoints Executive
Director Tin Mok to Head of FF UAE (United Arab Emirates). (Photo:
Business Wire)
In April 2024, the Company announced the establishment of a
Middle East sales entity in Dubai, signifying an important
milestone in the Company’s expansion plans. With FF’s entry into
the Middle East, the Company will look to operate under a “third
pole” geographic strategy that includes the U.S. and China, markets
that are known for their strong appetite for cutting-edge, high-end
products.
Mr. Mok is an Executive Vice President of FF and a member of its
Board of Directors. He previously oversaw the Global User Ecosystem
team, which includes the strategy development and execution of
FFIE’s Brand & Marketing Communications, O2O Sales and
aftersales, User Operations as well as the establishment of the
Eco-O2O Direct Sales System. Mr. Mok is a senior leader with over
15 years of executive experience in the global consumer
electronics, high-tech Internet industries and intelligent electric
vehicle industries and was a key executive who participated in the
early establishment of FF. Prior to that time, Mr. Mok served as
the chief marking officer of the LeEco Holdings and the CEO of
LeEco Holdings Asia Pacific, where he successfully helped that
company develop its products in the United States, Mainland China,
India, Hong Kong, China along with other global markets including
the Asia-Pacific region. Mr. Mok also served as vice president of a
leading Chinese smartphone company, where he was responsible for
both the Chinese local and global rollout and expansion of its
smart products.
"We are excited and confident to have a proven leader like Tin
take on this new leadership role as we expand our operations within
the UAE,” said FF’s Global CEO, Matthias Aydt. “Tin will provide
the Company with strong experience and leadership as we move ahead
towards the launch of the FF brand and products in the UAE
region.”
ABOUT FARADAY FUTURE
Faraday Future is the pioneer of the Ultimate AI TechLuxury
ultra spire market in the intelligent EV era, and the disruptor of
the traditional ultra-luxury car civilization epitomized by Ferrari
and Maybach. FF is not just an EV Company, but also a
software-driven intelligent internet Company. Ultimately FF aims to
become a User Company by offering a shared intelligent mobility
ecosystem. FF remains dedicated to advancing electric vehicle
technology to meet the evolving needs and preferences of users
worldwide, driven by a pursuit of intelligent and AI-driven
mobility.
FORWARD-LOOKING STATEMENTS
This press release includes “forward-looking statements” within
the meaning of the safe harbor provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements, which
include statements regarding the UAE, Middle East, and China-U.S.
Automotive Bridge Strategy, are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside the Company’s control, that
could cause actual results or outcomes to differ materially from
those discussed in the forward-looking statements.
Important factors, among others, that may affect actual results
or outcomes include, among others: the Company’s ability to
continue as a going concern and improve its liquidity and financial
position; the Company’s ability to pay its outstanding obligations;
the Company's ability to remediate its material weaknesses in
internal control over financial reporting and the risks related to
the restatement of previously issued consolidated financial
statements; the Company’s limited operating history and the
significant barriers to growth it faces; the Company’s history of
losses and expectation of continued losses; the success of the
Company’s payroll expense reduction plan; the Company’s ability to
execute on its plans to develop and market its vehicles and the
timing of these development programs; the Company’s estimates of
the size of the markets for its vehicles and cost to bring those
vehicles to market; the rate and degree of market acceptance of the
Company’s vehicles; the Company’s ability to cover future warrant
claims; the success of other competing manufacturers; the
performance and security of the Company’s vehicles; current and
potential litigation involving the Company; the Company’s ability
to receive funds from, satisfy the conditions precedent of and
close on the various financings described elsewhere by the Company;
the result of future financing efforts, the failure of any of which
could result in the Company seeking protection under the Bankruptcy
Code; the Company’s indebtedness; the Company’s ability to cover
future warranty claims; the Company’s ability to use its
“at-the-market” program; insurance coverage; general economic and
market conditions impacting demand for the Company’s products;
potential negative impacts of a reverse stock split; potential
cost, headcount and salary reduction actions may not be sufficient
or may not achieve their expected results; circumstances outside of
the Company's control, such as natural disasters, climate change,
health epidemics and pandemics, terrorist attacks, and civil
unrest; risks related to the Company's operations in China; the
success of the Company's remedial measures taken in response to the
Special Committee findings; the Company’s dependence on its
suppliers and contract manufacturer; the Company's ability to
develop and protect its technologies; the Company's ability to
protect against cybersecurity risks; and the ability of the Company
to attract and retain employees, any adverse developments in
existing legal proceedings or the initiation of new legal
proceedings, and volatility of the Company’s stock price. You
should carefully consider the foregoing factors and the other risks
and uncertainties described in the “Risk Factors” section of the
Company’s Form 10-K filed with the SEC on May 28, 2024, as amended
on May 30, 2024, and June 24, 2024, as updated by the “Risk
Factors” section of the Company’s first quarter 2024 Form 10-Q
filed with the SEC on July 30, 2024, and other documents filed by
the Company from time to time with the SEC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240827433432/en/
Investors (English): ir@faradayfuture.com
Investors (Chinese): cn-ir@faradayfuture.com
Media: john.schilling@ff.com
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