Company Becomes First Financial Institution
Recognized for its Innovative and Creative Marketing
Efforts to Engage Prospective Clients
JERICHO,
N.Y., May 4, 2023 /PRNewswire/ -- Esquire
Financial Holdings, Inc. (NASDAQ: ESQ) the holding company for
Esquire Bank, National Association (collectively
"Esquire"), has been honored by Demand Gen Report for
the Best Account-Based Marketing ("ABM") Campaign at the
12th Annual Killer Content Awards (the Finny Awards).
The winning campaign, co-developed with Esquire's B2B marketing
agency partner, Park & Battery, was honored as part of the 2023
B2B Marketing Exchange conference in Scottsdale, Arizona.
"As a branchless bank focused on servicing a $429 billion national litigation market, our
proprietary CRM platform built on Salesforce and digital marketing
campaigns deployed across 50,000 law firms is key to our brand
recognition across the US and future success," stated Andrew C. Sagliocca, Vice Chairman, CEO and
President of Esquire. "Clearly, our marketing and sales
teams, coupled with our agency partner, created an outstanding
campaign focused on thought leadership-based marketing as Esquire
is the first financial institution to be honored with this
award."
Since 2012, the Killer Content Awards have spotlighted both
Fortune 500 companies and innovative startups that push the
boundaries of creative limits and embrace new storytelling methods,
formats and campaign strategies to better engage audiences through
their content. Esquire was selected from among hundreds of nominees
by Demand Gen Report's editorial and executive teams as an
honoree based on the performance of their campaign, its innovation,
and creativity.
"As a digital-first disruptor, Esquire's industry leading
hyper-personalized omni-channel marketing campaigns complements our
traditional relationship banking model," stated Kyall Mai, SVP
& Chief Innovation Officer at Esquire. "The application of
customer lifecycle marketing and hyper-personalized ABM strategies
has been a key priority for Esquire to service its national market
and support growth. As a result, the organization now generates
more than 50% of its law firm leads from its digital marketing
initiatives and these efforts are 46x more effective than cold
sales calls."
In addition to delivering results beyond industry benchmarks,
Esquire's award winning hyper-personalized B2B marketing approach
has also become a top case study for leveraging the Salesforce
Marketing Cloud to execute omni-channel, ABM campaigns – putting
Esquire and its brand on stage at Salesforce's prestigious 2022
Dreamforce Conference, as well as numerous Salesforce World Tours
and webinars.
About Esquire Financial Holdings, Inc.
Esquire Financial Holdings, Inc. is a financial holding company
headquartered in Jericho, New
York, with one branch office in Jericho, New York and an administrative office
in Boca Raton, Florida. Its
wholly-owned subsidiary, Esquire Bank, National Association, is a
full service commercial bank dedicated to serving the financial
needs of the legal industry and small businesses nationally, as
well as commercial and retail customers in the New York metropolitan area. The bank offers
tailored products and solutions to the legal community and their
clients as well as dynamic and flexible payment processing
solutions to small business owners. For more information, visit
www.esquirebank.com.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3
Communications, is a targeted online publication that spotlights
the strategies and solutions that help B2B companies better align
sales, marketing and disparate teams to support growth and drive
revenue. DGR content and news coverage focuses on the sales and
marketing tools and technologies that enable companies to better
measure and manage multichannel demand generation efforts.
Demand Gen Report is the only information source directly
focused on this rapidly emerging business discipline.
About The B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange (#B2BMX)
is a multi-day educational and networking event targeting
transformational approaches to customer engagement and revenue
creation for B2B organizations as they navigate today's realities.
#B2BMX will provide a platform for leaders in marketing, sales and
customer success with a strong focus on alignment and orchestration
and is an event for every member of the revenue team.
About Park & Battery
Park & Battery is a global brand, marketing and content
agency that harnesses perspectives to create value for brands and
businesses globally. With teammates in the San Francisco Bay Area, New York City, Salt
Lake City, Miami and the
UK, Park & Battery specializes in creating brands, launches,
and experiences that deliver big impact, from strategy and
messaging through to creative/design, content, and
media/go-to-market. Learn more at ParkandBattery.com.
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SOURCE Esquire Financial Holdings, Inc.