Nearly 90% of Very Small Businesses are on Social Media
June 13 2014 - 11:19AM
Business Wire
But it’s how they do (or don’t) utilize it that
is surprising
Endurance International Group (NASDAQ:EIGI), a leading provider
of cloud-based platform solutions designed to help small and
medium-sized businesses succeed online, today released findings
from its Very Small Business (VSB) Exploration. 596 VSB subscribers
within the total Endurance subscriber base completed the
survey.
Endurance surveyed its subscribers to test:
- How familiar VSBs are with different
social media platforms
- How they do (or don’t) monitor and
maintain their accounts
- What tools or solutions they would be
most interested in for their businesses.
The results showed:
- Nearly 90% of VSB survey participants
currently have a social media presence on at least one social media
platform (like Facebook, Twitter, Instagram or Google+), yet most
do not have an established social media strategy.
- 71% of respondents acknowledged that
when it comes to social media, “we don’t have a plan, we just
publish when we feel like it” was either “somewhat true” or “very
true” for their company, and one third of respondents admitted that
they do not have a defined brand or company profile and they are
not sure how to ‘behave’ on social media.
Michael Kesselman, EVP, Innovation and Strategy at Endurance,
says, “This latest study illustrates there are opportunities for
VSBs to better embrace their social media presence by revisiting
how, when, and why they interact with their customers in these
channels. Over a third of our respondents admitted that they do not
solicit interactive engagement with followers and they do not
regularly create and publish news. But, over half of those we
surveyed expressed an interest in learning best practices – so it’s
not that they don’t want to, they just don’t know how.”
The survey also asked about areas VSB owners would like to learn
more about. Platforms surveyed VSBs most want to learn about
include Instagram (25%), Twitter (25%), and Google+ (24%).
Other areas of interest for VSB owners include getting more
likes or followers (64%), sharing promotional ideas with followers
(43%), writing relevant content (42%) and curating relevant content
to publish on social media (35%).
Copies of the responses can be found at endurance.com with
Endurance releasing more learning in the coming weeks.
See why small business owners love Endurance.
About Endurance International Group
Endurance International Group is a leading provider of
cloud-based platform solutions designed to help small and
medium-sized businesses succeed online. Endurance serves over 3.6
million subscribers through a family of brands that includes
Bluehost, HostGator, Domain.com, FatCow, iPage, BigRock and MOJO
Marketplace. Endurance is headquartered in Burlington,
Massachusetts, has a presence in Asia and the Americas, and employs
over 2,600 people. Endurance provides a comprehensive suite of over
150 products and services that includes web presence and mobile
sites, email and eCommerce solutions, as well as more advanced
offerings, such as SEO services, scalable computing, security,
storage and backup, online marketing and productivity solutions.
For more information, visit www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Other brand
names of Endurance International are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140613005560/en/
Endurance International GroupDani LaSalvia,
781-852-3212press@endurance.com
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