Dex One Recognized for Excellence in Digital Marketing
November 12 2012 - 8:00AM
Business Wire
Dex One (NYSE: DEXO) today announced it received the 2012 Eloqua
Markie Rookie of the Year award for excellence in digital
marketing, featuring its “How Findable Are You?” campaign.
Dex One was recognized during an awards ceremony at Eloqua
Experience on Nov. 7, Eloqua's annual user conference. Winners were
chosen across 20 unique categories from an impressive entry pool of
more than 200 submissions.
Dex One was honored for its customer-centric, automated demand
generation campaign that used the Eloqua platform. As a result the
company:
- Compressed referral response times from
a few days to one hour
- Positioned the company as "Findability
Experts"
- Generated improved lead volume and
conversion rates and increased the average sale per customer
“We’re proud of the cross-functional team at Dex One that drove
this transformation,” said Tyler Gronbach, senior vice president of
communications at Dex One. “We’re leveraging technology to respond
to our customers more quickly and improve our lead volume,
conversion rates, and revenue generated.”
“Building a high performance revenue engine isn’t easy. Dex One
implemented a lead nurture program that supports prospect
conversions through all stages of the buyer’s journey,” said Joe
Payne, CEO of Eloqua. “As a result of the campaign, conversion
rates increased as did average deal size. For their exceptional
efforts, Dex One is now a 2012 Markie winner in the Rookie of the
Year category.”
Learn more about Dex One’s winning “How Findable Are You?”
campaign, by going to
http://markies.eloqua.com/honoree/dex-one-rookie-of-the-year/.
ABOUT DEX ONE CORPORATION
Dex One Corporation (NYSE: DEXO) is a leading marketing
solutions provider helping local businesses and their customers
connect wherever and whenever they choose to search. Building on
its heritage of delivering print-based solutions, the company
provides integrated products and services to help its clients
establish their digital presence and generate leads. Dex One's
locally based marketing experts offer a broad network of local
marketing solutions including online, mobile and print search
solutions, such as DexKnows.com. For more information, visit
www.DexOne.com.
ABOUT ELOQUA
Eloqua (NASDAQ: ELOQ) is the marketing system of record for
modern marketers. The company’s cloud software, professional
services and education programs provide marketers with
the technology and expertise needed to help marketing
drive revenue. More than 100,000 global users from companies
both large and small, rely on the marketing
automation power of Eloqua to improve demand
generation and lead management while driving
more qualified leads. Eloqua’s customers include AON, Dow
Jones, ADP, Fidelity, Polycom, and National Instruments. The
company is headquartered in Vienna, Virginia. For more information,
visit www.eloqua.com, subscribe to the It’s All About
Revenue blog, call 866-327-8764, or email
demand@eloqua.com.
SAFE HARBOR PROVISION
Certain statements contained in this statement regarding Dex One
Corporation's future operating results, performance, business
plans, prospects, guidance and any other statements not
constituting historical fact are "forward-looking statements"
subject to the safe harbor created by the Private Securities
Litigation Reform Act of 1995. All forward-looking statements
reflect only Dex One Corporation's current beliefs and assumptions
with respect to future business plans, prospects, decisions and
results, and are based on information currently available to Dex
One Corporation. Accordingly, the statements are subject to
significant risks, uncertainties and contingencies, which could
cause Dex One Corporation's actual operating results, performance
or business plans or prospects to differ materially from those
expressed in, or implied by, these statements.
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