dressbarn Joins 'Relay For Life' Campaign for Cancer Victims

Last year, it was estimated that close to 1.5 million new cancer cases would occur in the United States, according to the American Cancer Society. Those statistics are mind boggling to some, but for those suffering from cancer, they are a reality. In order to support the research for a cure for cancer, dressbarn is continuing its annual participation as an American Cancer Society Relay for Life National Corporate Team Program member for 2009.

Relay For Life is the largest global cancer fighting movement that unites communities across the world to raise awareness and funds to support the American Cancer Society�s research and programs. In addition to the company's sales associate and community involvement in the Relay for Life events nationwide, dressbarn locations are introducing a "Heart Bracelet" to raise funds for the American Cancer Society. The bracelets will be sold at all dressbarn stores for $5.00 from May 1st through August 31st, or while supplies last. dressbarn will contribute the entire net profit of $2.50 to the American Cancer Society.

"This is our way of supporting all of those brave men and women who are dealing with the hardships of cancer," said Vivian Behrens, senior vice president and chief marketing officer of dressbarn, inc. "At dressbarn, we believe people come first, and it is important to embrace organizations like the American Cancer Society."

This year, more than 5,500 Relay for Life events will be held across the country, in addition to Relay for Life events in 19 countries around the world. Teams will gather at schools, fairgrounds or parks and take turns walking or running laps to fight back against cancer. To date, dressbarn, inc. has given $5 million to the American Cancer Society to support local and national cancer initiatives.

"We are proud to say that we've worked closely with the American Cancer Society since 2002, and we are determined to continue to raise the bar for participation and contributions moving forward," said dressbarn President and CEO David R. Jaffe.

Women interested in learning more about dressbarn's Relay for Life event should visit www.dressbarn.com to find their neighborhood store.

Dress Barn (NASDAQ:DBRN)
Historical Stock Chart
From Oct 2024 to Nov 2024