DraftKings and New York Giants Announce Official, Exclusive Sports Betting Deal
September 16 2020 - 7:30AM
Today, the New York Giants and DraftKings (Nasdaq: DKNG) announced
an exclusive, multi-year arrangement, making DraftKings the
Official Sports Betting, iGaming and Daily Fantasy operator of the
team. This multi-faceted arrangement grants DraftKings access to
official Giants marks and logos, in addition to a first of its kind
virtual SportsLounge open on Giants’ game days, providing attendees
with unique and innovative ways to engage on all DraftKings
platforms.
“The New York Giants have continued to be a fantastic
organization to work with over the years, and we are excited to
expand our relationship as the Giants’ Official Exclusive Sports
Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz,
DraftKings’ Chief Business Officer. “Both organizations remain
committed to customer experience through enhanced product offerings
and authenticity and look forward to joining forces across
platforms as the highly-anticipated NFL season gets underway.”
With football continuing to be the most popular sport on the
DraftKings platform, this collaboration aims to further enhance
both customer experience and engagement throughout the NFL season
and beyond. In addition, DraftKings and the Giants will provide a
Free-to-Play Pick ‘Em game that will be available to Giants fans on
a weekly basis. Out of the over 700 sports teams available on the
DraftKings Sportsbook platform, the NY Giants rank in the top 40
for most highly bet franchises by both handle and wagers.
“Our enhanced agreement with DraftKings provides innovative
opportunities as we look to deliver a best-in-class fan
experience,” said Giants Chief Commercial Officer Pete Guelli.
“DraftKings is the preeminent leader in sports betting and daily
fantasy sports and we are excited to be the first NFL team to have
an exclusive integrated deal in this category.”
The Giants and DraftKings have worked together for a number of
years, and under this arrangement, DraftKings is set to receive
premier brand integration across MetLife Stadium during Giants home
games. Moreover, DraftKings will be recognized as a sponsor and
exclusive category advertiser across all team-controlled media
including television (NBC, MSG Networks, MY9), radio
(Entercom/WFAN), and digital and social (Giants.com and the
official Giants mobile app) in addition to a number of experiential
and hospitality benefits. Sports fans can download DraftKings’
Sportsbook, Casino, and Daily Fantasy products via iOS and Android
here.
About The New York Giants
A cornerstone franchise of the National Football League, the New
York Football Giants began play in 1925. With eight championships,
including a victory over the New England Patriots in Super Bowl
XLVI, their second in five seasons, the Giants are the only
franchise in the NFL with a Super Bowl victory in each of the last
four decades. Headquartered at the Quest
Diagnostics Training Center in East Rutherford, N.J., the Giants
enter their 96th season of play this fall. For more
information, visit www.giants.com.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment
and gaming company created to fuel the competitive spirits of
sports fans with products that range across daily fantasy,
regulated gaming and digital media. Headquartered in Boston, and
launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman,
DraftKings is the only U.S.-based vertically integrated sports
betting operator. DraftKings is a multi-channel provider of sports
betting and gaming technologies, powering sports and gaming
entertainment for 50+ operators across more than 15 regulated U.S.
and global markets, including Arkansas and Oregon in the U.S.
DraftKings’ Sportsbook offers mobile and retail betting for major
U.S. and international sports and operates in the United States
pursuant to regulations in Colorado, Illinois, Indiana, Iowa,
Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and
West Virginia. DraftKings’ daily fantasy sports product is
available in 8 countries internationally with 15 distinct sports
categories. DraftKings is the official daily fantasy partner of the
NFL, MLB and the PGA TOUR as well as an authorized gaming operator
of the NBA and MLB and an official betting operator of the PGA
TOUR.
Forward-Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Media Contact media@draftkings.com
@draftkingsnews
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