DraftKings and ESPN Enter into Co-Exclusive Content Integration Agreement
September 14 2020 - 12:05PM
DraftKings Inc. (Nasdaq: DKNG) today entered into
a multi-year agreement with ESPN to become a
co-exclusive sportsbook link-out provider and
exclusive daily fantasy sports provider of the media
giant. Links across ESPN digital
platforms will connect fans to DraftKings’ products
and services.
“ESPN helped revolutionize the 24/7 sports news
cycle and continues to be the go-to source for many fans today on
the latest and largest sports stories,” said Jason Robins,
Co-Founder, Chairman and Chief Executive Officer, DraftKings. “We
look forward to this collaboration to exclusively showcase
DraftKings’ daily fantasy content and offerings while also
advancing further visibility and mainstream adoption of our
regulated sports betting products.”
Under the agreement, DraftKings will now be able
to integrate its products and offerings across ESPN’s digital
platforms. DraftKings will also power existing and future ESPN
studio shows with dedicated segments for promotion, beginning with
daily fantasy sports.
“Sports betting is quickly becoming endemic to
the overall experience of the sports fan,” said Mark Walker, Senior
Vice President of Business Development & Innovation, ESPN. “To
us, that means greater opportunities to innovate and deliver the
best and most seamless experience for fans, which will ultimately
expand ESPN’s brand and audience and increase engagement. It is an
industry that we will continue to actively pursue as it grows and
evolves.”
As part of both the daily fantasy sports and
sportsbook media integrations, applied within select states, links
to DraftKings’ products will be served across www.espn.com via
mobile and desktop along with the ESPN Fantasy app.
Fans can access DraftKings Sportsbook and Daily
Fantasy Sports anywhere by visiting www.draftkings.com or by
downloading DraftKings apps via iOS and Android.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital
sports entertainment and gaming company created to fuel the
competitive spirits of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for 50+ operators across more than 15 regulated U.S.
and global markets, including Arkansas and Oregon in the U.S.
DraftKings’ Sportsbook offers mobile and retail betting for major
U.S. and international sports and operates in the United States
pursuant to regulations in Colorado, Illinois, Indiana, Iowa,
Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and
West Virginia. DraftKings’ daily fantasy sports product is
available in 8 countries internationally with 15 distinct sports
categories. DraftKings is the official daily fantasy partner of the
NFL, MLB and the PGA TOUR as well as an authorized gaming operator
of the NBA and MLB and an official betting operator of the PGA
TOUR.
About ESPN
ESPN, the world’s leading sports entertainment
enterprise, features more than 50 assets – eight U.S. television
networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com and the
ESPN App, ESPN International, and more. ESPN is 80 percent
owned by ABC, Inc. (an indirect subsidiary of The Walt Disney
Company) and 20 percent by Hearst.
Media Contacts
media@draftkings.com @DraftKingsNews
Kristie Adler, ESPN(646)
547-5637kristie.adler@espn.com
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