BEAVERTON, Ore., July 27, 2016 /PRNewswire/-- Digimarc
Corporation (NASDAQ: DMRC) today announced that Diadeis, one of the
world's leading and fastest growing design and premedia agencies,
has become a certified provider of the Digimarc Barcode. The
partnership between Diadeis and Digimarc provides an opportunity
for brands to enhance the consumer shopping experience. The
Digimarc Barcode, part of the Digimarc Discover® platform, improves
ease and speed of scanning at checkout, creates valuable mobile
engagement options in aisle and at home, and provides the
foundation for numerous other valuable applications in brand
management, manufacturing and logistics.
With decades of pre-media experience, Diadeis has a global
footprint and specializes in expanding and evolving a brand's
identity. Diadeis provides customized design and pre-press
expertise for packaging, point of sale (POS) and multi-channel
publishing for many major multinational companies including Nestlé,
Unilever, Danone, L'Oréal, GSK and PepsiCo. By joining the Digimarc
Partner Program, Diadeis broadens availability of the Digimarc
Barcode among major international brands. For Diadeis clients,
incorporating Digimarc Barcode is now as simple as contacting their
client representative to request enhanced packaging featuring
Digimarc Barcode.
"Diadeis is continually pursuing innovative technologies to
deliver greater value to our clients. Digimarc offers a
cutting-edge solution that can bring consumers a unique brand
experience by innovating the package design, and by connecting
packaging to digital content," said Jean-Charles Morisseau, chairman of the Diadeis
group. "We have created a strategic and global partnership with
Digimarc, which will allow us to bring this technology to our
global locations and clients. This partnership will propel our
digital offering, meet our clients' needs and confirm our global
leadership in our industry."
Digimarc Barcodes are not visible to consumers and can be
incorporated into nearly any form of media, including product
packaging, without taking up valuable design space unlike
traditional UPC bar codes or QR codes. This gives brands an
opportunity to better engage with mobile consumers in the store or
at home by directing consumers to retailer and brand-owned digital
sites for additional product information. Retailers benefit from
Digimarc Barcodes through faster checkouts, greater store
efficiencies and improved customer service.
"Diadeis is a rapidly growing and highly respected global
partner renowned for expertise in optimizing marketing aspects of
packaging design," said Sean
Calhoon, vice president of product management at Digimarc.
"Their participation in the Digimarc Partner Program adds a great
option for brands seeking to enhance their product packaging,
improve supply chain processes, and increase retail checkout speed
and customer interactivity. By enhancing their products with the
Digimarc Barcode, the brands that rely on Diadeis will create
packaging that wins at the shelf while optimizing their packaging
for exciting new applications."
Discover more about Digimarc Barcode
at http://www.digimarc.com/products/discover/barcode .
About Digimarc
Digimarc Corporation (NASDAQ: DMRC),
based in Beaverton, Oregon, is the
inventor of the Digimarc Discover® platform featuring the
imperceptible Digimarc Barcode for automatically identifying and
interacting with virtually any media. The platform enables
industrial scanners, smartphones, tablets and other computer
interfaces to reliably, efficiently and economically identify
traditional barcoded items, along with many other media objects.
Digimarc Barcodes are imperceptible to people and do all that
visible barcodes do, but perform better. They can be applied to
virtually all forms of media. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range
of patented consumer engagement, media management and security
solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property portfolio, with
patents in digital watermarking, content identification and
management, media object discovery, and intuitive computing more
generally. For more information and the latest news, please
visit www.digimarc.com and follow on Twitter at @Digimarc.
About Diadeis
Diadeis is a Global Premedia Company
specializing in expanding and evolving a brand's identity. As one
of the world's leading premedia companies, Diadeis offers a full
suite of services, ranging from Creative Services, Packaging
Artwork and Prepress, Print Management, POS/POP, Visual
Merchandising, Creative Retouching, eCommerce as well as Digital
Workflow solutions. Diadeis has many global partnerships with
iconic global brands such as Nestlé, Pepsi, L'Oreal, Danone,
Unilever and GSK, just to name a few. Diadeis' global footprint is
how they manage Brand Equity across all regions and cultures.
Diadeis currently has 20 offices located in North America, Europe, Latin
America, Asia, Africa and the Middle East and providing services to clients
all over the world. Diadeis' culture is driven by innovation, and
continues to drive innovative thinking in the Premedia industry, as
well as our clients. For more information please visit
www.diadeis.com.
Forward-looking Statements
With the exception of
historical and factual information contained in this release, the
matters described in this release contain various "forward-looking
statements." These forward-looking statements include statements
and any related inferences regarding the partnership with Diadeis,
about the functionality of Digimarc Barcodes and other statements
identified by terminology such as "will," "should," "expects,"
"estimates," "predicts" and "continue" or other derivations of
these or other comparable terms. These forward-looking statements
are statements of management's opinion and are subject to various
assumptions, risks, uncertainties and changes in circumstances.
Actual results may vary materially from those expressed or implied
from the statements in this release as a result of changes in
economic, business and/or regulatory factors. More detailed
information about risk factors that may affect actual results are
set forth in Digimarc's Form 10-K for the year ended December 31, 2015 and in subsequent periodic
reports filed with the SEC. Readers are cautioned not to place
undue reliance on these forward-looking statements, which reflect
management's opinions only as of the date of this release. Except
as required by law, Digimarc undertakes no obligation to publicly
update or revise any forward-looking statements to reflect events
or circumstances that may arise after the date of this release.
Logo- http://photos.prnewswire.com/prnh/20160106/319963LOGO
Photo - http://photos.prnewswire.com/prnh/20160727/393687
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/diadeis-joins-digimarcs-expanding-partner-program-300304572.html
SOURCE Digimarc Corporation