Daktronics to Upgrade Experience at Target Field for Minnesota Twins with 75% Larger, HDR-Capable Main Video Display
January 11 2023 - 11:00AM
Ahead of the 2023 baseball season, Daktronics (NASDAQ-DAKT) of
Brookings, South Dakota, has continued a long-standing partnership
with the Minnesota Twins and Target Field to design, manufacture
and install 22 new LED displays totaling more than 23,000 square
feet – a 63% increase from 2022, a 113% jump from when the ballpark
opened in 2010 and now among the most extensive in all of Major
League Baseball.
The new main video display will be HDR-capable and increase in
size by 75% while the new auxiliary display will increase by 60%
over both previously existing displays. The production of more than
13.1 million LEDs has begun as installation will be completed prior
to the Twins’ April 8 Home Opener in Minneapolis, Minnesota.
“The Minnesota Twins are thrilled to continue our longstanding
partnership with Daktronics as we deliver a best-in-class fan
experience at Target Field,” said Twins President & CEO Dave
St. Peter. “Digital displays bring the game-day environment to
life, and these LED upgrades will equip our ballpark with the very
best of stadium videoboard technology. We are fortunate to have the
industry leader right here in Twins Territory and cannot wait for
our fans to experience these incredible new LED boards.”
The main attraction will be the left field video display that
will measure approximately 56.5 feet high by 178 feet wide and
total more than 10,000 square feet – 75% larger than the previous
display and the sixth largest in Major League Baseball. As one of a
select few in MLB to be HDR-capable, it will deliver excellent
image clarity and contrast with wide angle visibility. The display
will also incorporate industry-leading environmental protection to
ensure it operates as expected in the outdoor elements of
Minnesota.
“The upgrade to Target Field’s LED technology will be
exceptional and enhance the experience at every event,” said
Daktronics President and CEO Reece Kurtenbach. “We’ve been proud to
work with the Minnesota Twins for more than 20 years and extending
this partnership is something we greatly value here at Daktronics.
Our local factory in Redwood Falls, Minnesota, and Brookings, South
Dakota, will be assembling product for this in-state partner,
something that brings pride to many of our employees, and we’re
extremely excited to see this project come to life in 2023.”
The main video display is one part of this overhaul of LED
displays at Target Field which includes a 1,600-square-foot
auxiliary display in right field that will be 60% larger than the
previous display. There will also be an outfield fence display
running 110 feet long and an 800-square-foot bullpen display, all
within the seating bowl to add to the game-day experience.
Additionally, 11 new ribbon displays will be affixed to the
seating fascia throughout the stadium and total 1,485 feet in
length. These allow for game-in-progress information, captioning
abilities, additional statistics and graphics, and the opportunity
to highlight sponsors throughout events.
A tower feature will total 2,000+ square feet and a box office
display will provide an additional 187 square feet of digital space
to connect with audiences and communicate information pertinent to
those spaces. At Gate 34, a display featuring 725 square feet will
welcome audiences and Twins fans to the stadium.
“This current update will put the technology and information
available to the fans at Target Field to the top of all ballparks
at the highest level of professional baseball,” said Tony Mulder,
Daktronics regional manager. “We’re proud to continue our
relationship with the Minnesota Twins that dates back to the early
days of the HHH Metrodome. Opening Day in 2023 will be a new visual
experience for everyone!”
All of the products for this project will be manufactured at
Daktronics' factories in the United States while leveraging the
company's tested and proven global supply chain for parts. This
extensive assembly process includes placing components – including
the LEDs themselves – onto circuit boards to create modules, the
building blocks of LED displays.
Daktronics has grown with the sports industry from the company’s
beginnings in 1968. Today, the company has integrated LED super
systems in nearly 60 percent of all professional sports facilities
in the United States and Canada. For more information on what
Daktronics can provide, visit
www.daktronics.com/professionalsports.
About Minnesota Twins Baseball ClubThe
Minnesota Twins are a Major League Baseball team competing in the
Central Division of the American League. The franchise has been a
staple of the Minnesota sports and philanthropy scene since moving
to the state in 1961. In addition to two World Series titles (1987
and 1991), the Twins have won 12 division championships (1969,
1987, 1970, 1991, 2002, 2003, 2004, 2006, 2009, 2010, 2019 and
2020) and three American League pennants (1965, 1987 and 1991).
Since 2010, the Twins have played their home games at the region’s
premier sports and entertainment venue – the award-winning Target
Field in downtown Minneapolis. The Minnesota Twins Community Fund
donates more than $1 million annually to benefit youth baseball and
softball across Twins Territory. For additional information on the
Twins, please visit twins.com.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards, audio systems and control systems in sport, business
and transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audiovisual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary
Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 and is
intended to enjoy the protection of that Act. These
forward-looking statements reflect the Company's expectations or
beliefs concerning future events. The Company cautions that these
and similar statements involve risk and uncertainties which could
cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market
conditions, management of growth, timing and magnitude of future
contracts and orders, fluctuations in margins, the introduction of
new products and technology, the impact of adverse weather
conditions, increased regulation and other risks described in the
company's SEC filings, including its Annual Report on Form 10-K for
its 2022 fiscal year. Forward-looking statements are made
in the context of information available as of the date stated. The
Company undertakes no obligation to update or revise such
statements to reflect new circumstances or unanticipated events as
they occur.
MEDIA RELATIONS
Justin OchsnerPublic Relations/MarketingTel
605-692-0200Email justin.ochsner@daktronics.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f41f487e-928d-435f-96a1-2cfba2fb89ad
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