- Parents and students are shopping on JDDJ and Shop Now to
prepare kids or themselves for school.
- Sales of back-to-school essentials are surging – consumer
electronics, dormitory furnishings, office supplies and sports
apparel record multifold increase.
- Gen-Z freshmen prefer ordering stuff needed on-site over
carrying everything from home to dorm, thanks to convenience and
timeliness brought by JDDJ and Shop Now.
SHANGHAI, Sept. 6,
2022 /PRNewswire/ -- JDDJ, the on-demand retail
platform operated by Dada Group (Nasdaq: DADA), is getting
increasingly popular among parents and students preparing for
back-to-school.
Data on JDDJ and Shop Now from last week shows eminent growth in
dormitory necessities. Sales of lamps, bed covers, and laundry
supplies increased by over tenfold compared to the same period last
year. Office supplies such as electronic dictionaries, marker pens,
and gel pens also achieved strong growth of over nine times
year-over-year.
Stationary and dormitory furnishings are not the only items on
the back-to-school shopping list. The need for sports apparel and
consumer electronics has also been triggered as students are
returning to class – sales of sportswear, training shoes, and yoga
mats increased by over ten times year-over-year while consumer
electronic sales were also leaping, with tablet PCs and video game
consoles growing by 170% compared to the same period last year. In
addition, cosmetics is another category that has been driven by the
back-to-school shoppers this year. Data shows the sales of make-up
sets increased by more than ten times year-over-year, while
perfumes and lip glosses were up by more than six times, and hair
curlers recorded a 260% growth compared to the same time last
year.
![A Dada rider taking an order away from a store. A Dada rider taking an order away from a store.](https://mma.prnewswire.com/media/1893156/A_Dada_rider_order_a_store.jpg)
Another interesting finding is that JDDJ and Shop Now are
leveraging the on-demand retail model to help a lot of Gen-Z
consumers – many of whom are college freshmen this year – to
"travel light" without carrying heavy luggage to campus like
students used to do. Xiao Liu, for
instance, ordered a hair dryer on Shop Now when she arrived to her
dorm in a university in Shanghai –
and received it after only 30 minutes. "I really don't have to buy
everything in advance and carry it here," said the freshman. "You
can order what you need 'on site' when you arrive, and get it
really quick."
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SOURCE DADA GROUP