Creative Realities, Inc. and Road Runner Sports Team Up to Deliver Personalized In-Store Experiences for VIP Customers
April 18 2023 - 11:09AM
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider
of cutting-edge digital signage solutions, has announced successful
deployments of custom digital signage experiences at Road Runner
Sports that are already enhancing the in-store experience and
streamlining sales associate efforts.
Road Runner Sports, a nationwide specialty running store who are
experts in orthotics and running shoes, has built a loyal following
since its establishment in 1983. The store's VIP program, which
includes a personalized fitting process called Road Runner Sports
Fit Finder, has garnered an especially dedicated customer base. To
further improve the in-person shopping experience and reward the
store’s most faithful patrons, President and founding family member
Michael Gotfredson, Jr. sought a digital signage solution that
could recognize VIP customers and provide them with personalized
experiences at retail locations.
"We wanted to create something that would make our customers
feel special while shopping in our stores – a loyalty benefit that
hasn’t been seen anywhere else," said Gotfredson. “We leveraged
Creative Realities to create an experience that highlighted our
VIPs as they shop to make them feel like the champions they are.
The technology experiences deployed by Creative Realities have done
just that. We are thrilled with the results and the impact it has
had on both our customers and our sales associates."
Creative Realities developed a digital signage solution that
includes a feature called Name in Lights
– once prompted by a sales associate, VIPs' names are
displayed across a marquee with a personalized video welcoming them
to the store. Additionally, a digital queue tracker was installed
as a convenience layer intended to free up sales associates to
devote dedicated attention to VIP customers, so shoppers can spend
more time browsing until it’s their time for check out.
Both features continue to drive interest and loyalty in the VIP
program and provide sales associates the personalized information
and time needed to assist shoppers, ultimately resulting in a more
positive and memorable in-store experience and additional sales
lifts.
"This solution was exactly what we were hoping for – celebrating
our amazing customers while also driving more brand loyalty and
affinity in a unique way,” said Todd Velazquez, Director of Retail
Customer Experience at Road Runner. “We are excited to be at the
forefront of the retail and sportswear industry with Creative
Realities at our side. They have been a trusted partner for us, and
we look forward to working with them on our expansion and growth
plans."
Road Runner has been working with Creative Realities since 2021,
and the new digital signage features have been successfully
deployed in 15 locations to date. Looking ahead, Road Runner plans
to roll out the digital enhancements across all store locations in
the US, with multiple screens at each location.
"We're thrilled to continue our partnership with Road Runner
Sports," said Rick Mills, CEO of Creative Realities. "Our unique
digital signage solutions are designed to create engaging and
memorable experiences for customers while improving sales associate
efficiency. We're confident these simple but meaningful digital
touches will elevate the brand and provide an in-store experience
that competitors of this kind are not yet doing."
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops, and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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