Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement
March 20 2024 - 8:00AM
Business Wire
Comscore is the only TV measurement
solution for local and national TV leveraging big data in its
MRC-accredited measurements
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning,
transacting, and evaluating media across platforms, today announced
it has been granted accreditation by the Media Rating Council (MRC)
for the Total Household Rating and Average Audience estimates in
both its national and local TV Time Based Grid reports.
This outcome makes Comscore the only measurement company
accredited for its local TV measurement, and the only accredited
national measurement that leverages “big data” science and
methodology. This also marks the first time a TV measurement
provider has been accredited in all 210 measured local markets
based on device tuning measurement.
Comscore TV’s accreditation was the culmination of a rigorous
process that included an independent audit conducted by a CPA firm
engaged by the MRC, and a review of the audit report by a committee
comprised of MRC member organization representatives. MRC
accreditation signifies that Comscore’s methodologies and processes
meet the organization’s industry established standards, designed to
ensure transparency and accountability in measurement.
Comscore continues to work with the MRC, as part of an ongoing
review, on Comscore TV’s estimates for households overlaid with
age/gender demographic breaks and households with compositions,
which are not part of this announcement and are not accredited by
the MRC at this time.
“Achieving MRC accreditation is a banner moment for Comscore,
and positions us as the only accredited company for ‘big data’
reporting for both local TV and at the national level using the
same methodology. It underscores Comscore’s dedication to
delivering unparalleled data quality and reliability to our
clients, setting new standards for measurement with national scale
and local precision,” said Jon Carpenter, Chief Executive Officer,
Comscore. "The insights we're now able to deliver, built on MRC
accredited big data measurement, are a massive differentiator for
Comscore amid rapid change in the market.”
"Comscore is to be commended for the significant effort they
have made over a number of years to put enhancements and upgrades
into place in response to our feedback,” said George W. Ivie,
Executive Director and CEO, the Media Rating Council. "The
commitment and dedication that the Comscore team has demonstrated
has been exemplary and has led directly to the accreditation
they’ve achieved today, a distinction which will benefit the
industry as a whole.”
With MRC accreditation of Comscore’s TV measurement data, and
the company’s robust collection of data assets across the
advertising ecosystem, Comscore is uniquely positioned to deliver
significant value for clients navigating the challenges and
opportunities created amid rapid changes in media and
advertising.
The Media Rating Council is a non-profit industry association
established in 1963 comprised of leading television, radio, print
and digital media companies, as well as advertisers, advertising
agencies and trade associations, whose goal is to ensure
measurement services that are valid, reliable and effective.
About Comscore
Comscore is a global, trusted partner for planning, transacting
and evaluating media across platforms. With a data footprint that
combines digital, linear TV, over-the-top and theatrical viewership
intelligence with advanced audience insights, Comscore empowers
media buyers and sellers to quantify their multi-screen behavior
and make meaningful business decisions with confidence. A proven
leader in measuring digital and TV audiences and advertising at
scale, Comscore is the industry’s emerging, third-party source for
reliable and comprehensive cross-platform measurement.
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version on businesswire.com: https://www.businesswire.com/news/home/20240320666265/en/
Media: Marie Scoutas Comscore, Inc. press@comscore.com
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