Smartphone Consumer Usage Survey Shows 40 Percent Increase in Speaker Mode Use as More People Work from Home & Share Social M...
March 24 2021 - 10:04AM
Business Wire
Study Conducted by SAR Insight for Cirrus Logic
Reveals Increased Video Calling, Sharing of Social Media Content or
Simply Creating a Better Atmosphere Are All Factors Driving
Consumers’ Desire for Better Audio Quality
Consumers are increasingly using smartphone speakers to watch
and share video via social media, participate in video calls and
listen to podcasts or music while multitasking, according to a
global survey conducted by SAR Insight & Consulting and
sponsored by Cirrus Logic (Nasdaq: CRUS). Survey respondents said
the need for convenience, the ability to multitask, or listen to
music, podcasts or audio books to create a good atmosphere were key
reasons for their increased use of speaker mode over the past 12
months. This in turn is driving consumer desire for improved audio
performance from mobile devices and could influence their future
purchasing decisions.
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The survey, conducted in China, Germany, United States, United
Kingdom and South Korea, asked participants how they used their
phones, when they used speaker mode and to what extent audio
performance mattered in today’s more heavily video- and
audio-reliant applications. Results from the 1,722 participants,
ranging in age from 18 to over 65, revealed that 40 percent of
people have increased their use of speaker mode when enjoying audio
content during the past year. Younger age groups are driving this
increase across the board, particularly in China where 46 percent
of respondents say they are increasing their use of smartphone
speakers.
“As more people work from home during the pandemic, the use of
speaker mode in smartphones for multitasking and connecting with
family and friends has increased,” said Peter Cooney, founder and
research director, SAR Insight. “Conditions due to COVID-19 are
driving different usage scenarios with consumers worldwide,
especially 18-to 34-year-olds who are relying more on a variety of
smartphone applications that require better audio, indicative of
behavior that we expect to continue beyond the pandemic.”
While consumers still use their phones for phone calls, a wider
range of applications such as listening to music, podcasts and
audio books, watching movies or sharing video content and gaming
were equally important in their everyday behavior. Consumers cited
heavy speaker mode use for sending and receiving voice messages,
with the younger age group (ages 18-34) far more likely to game,
watch video or share content via speakers. Thirty-four percent of
total respondents stated they used speaker mode simply to create a
good atmosphere. Fifty-three and 57 percent of U.S. and German
respondents, respectively, stated convenience as the number one
reason when using speaker mode for video and conference calls.
In China, a highly mobile-focused country and therefore a
leading indicator of global trends, 78 percent liked sharing social
media videos and content on speaker mode, and more than half said
they used speaker mode to create a good atmosphere, especially for
gaming. South Korea followed with 67 percent preferring speaker
mode to share social content with family and friends and almost
half preferring to do other things while talking on the phone.
Audio quality gaining importance in purchase-making
decisions
Globally, respondents agreed that the importance of audio in
their purchase-making decision process for mobile devices was on
the rise. Chinese respondents in particular reported a desire for
better audio speakers, with 72 percent stating that audio is
becoming more important in their decision to buy a smartphone and
62 percent of Chinese users saying they are only somewhat satisfied
with their current smartphone speaker audio.
Survey respondents worldwide named a number of additional
reasons for using speaker mode on their phones today, such as for
exercise, e-learning, dance practice or karaoke, researching online
or simply when they can’t hear the other caller clearly enough in
receiver mode. Users responded that they do not use speaker mode
primarily when they are concerned about disturbing others,
preserving battery life or lacking audio/speaker quality.
New Cirrus Logic CS35L45 smart amp addresses audio quality,
battery life concerns
Today’s introduction of the Cirrus Logic CS35L45 smart power
amplifier is designed to address consumer demand for higher audio
performance through smartphone speakers while preserving battery
life, making consumers’ future smartphone purchasing decisions
easier.
“Consumers around the world are telling us that quality audio is
an increasingly important feature in smartphones,” said Carl
Alberty, vice president of Mixed-Signal Products, Cirrus Logic.
“With Cirrus Logic’s newest boosted amplifier, we’re providing
consumers with a more enjoyable, immersive audio experience by
helping smartphone manufacturers provide greater loudness and
dynamic range without sacrificing bass or quality, all while
protecting the speaker and preserving battery life.”
For more information on the survey and the methodology used,
visit SAR Insight where a white paper titled, “An Analysis of the
Use of Speaker Mode in Smartphones and Consumer Trends,” can be
downloaded.
Cirrus Logic, Inc.
Cirrus Logic is a leader in low-power, high-precision
mixed-signal processing solutions that create innovative user
experiences for the world’s top mobile and consumer applications.
With headquarters in Austin, Texas, Cirrus Logic is recognized
globally for its award-winning corporate culture. Check us out at
www.cirrus.com.
Cirrus Logic, Cirrus, the Cirrus Logic logo design are
registered trademarks or trademarks of Cirrus Logic, Inc. © 2021
Cirrus Logic, Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20210324005063/en/
Bill Schnell Cirrus Logic, Inc. Public Relations (512) 851-4084
bill.schnell@cirrus.com
Angie Hatfield Strategic Communications, Inc. (425) 941-2895
ahatfield@strategiccom.biz
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