Cintas Announces Winner of 2011 Uniform Design Contest
March 14 2012 - 10:44AM
Business Wire
Cintas Corporation (NASDAQ: CTAS) recently named aspiring
fashion designer and housekeeper Joe Deese, from Hyatt Place
Charlotte Airport in N.C., the clear winner of its 2011 “Design a
Uniform” contest. Held in conjunction with International
Housekeepers Week, Sept. 11 – 17, the contest challenged
hospitality staff to design a housekeeping or environmental
services (EVS) uniform for the chance to win a $500 gift card from
Cintas.
“I’ve always enjoyed designing clothes, so the contest was a fun
opportunity to apply my passion and hobby to the workplace,” said
Deese. “I put a lot of effort into the uniform design, which
combined practicality with aesthetics.”
Cintas selected Deese’s contest entry, one of several worthy
submissions, for his enthusiastic and well-researched uniform
design. To develop his creation, Deese spoke with housekeepers at
the Hyatt to identify their uniform preferences—what features they
liked and wanted to see added—and formulated his uniform idea
according to their feedback. In addition to supplying sketches,
Deese also sourced sample fabric to further bring the concept to
life.
“Joe’s complete immersion in and dedication to the contest
influenced the final decision from our fashion design and
merchandising departments,” said Kristin Sharp, Director of Design
and Merchandising at Cintas. “We are constantly thinking of ways to
connect with our customers and get them involved in the uniform
process, and this contest was an exciting way to generate feedback
and engage hotel employees.”
Cintas Style Consultant Dale Pisarcik personally attended the
hotel’s holiday party in December to congratulate Deese on his
design achievement and present him with a framed letter of
recognition and a $500 Cintas gift certificate.
Cintas is continually updating its uniform options for the
hospitality industry with designs that are professional, stylish
and functional. In 2011, the company added 67 new styles, colors
and fits to its housekeeping and EVS product line, five of which
were made with environmentally-friendly fabric.
For more information or to receive a copy of the 2011 Uniform
Book, please visit www.cintas.com/shop or call 1-800-UNIFORM.
About Cintas:
Headquartered in Cincinnati, Cintas Corporation provides highly
specialized services to businesses of all types primarily
throughout North America. Cintas designs, manufactures and
implements corporate identity uniform programs, and provides
entrance mats, restroom supplies, promotional products, first aid,
safety, fire protection products and services and document
management services for approximately 900,000 businesses. Cintas is
a publicly held company traded over the Nasdaq Global Select Market
under the symbol CTAS, and is a component of the Standard &
Poor’s 500 Index.
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