Cinedigm Network’s Newly Launched The Bob Ross Channel Is Now Available On Sinclair Broadcast Group’s Free Streaming Ser...
May 19 2020 - 9:15AM
Cinedigm (NASDAQ: CIDM) announced the launch
of the Bob Ross Channel on STIRR, an ad-supported, live and
on-demand streaming service. The channel is now live and can be
accessed on STIRR via iOS and Android devices, as well as Amazon
Fire TV, Apple TV, and online at www.STIRR.com.
The Bob Ross Channel will showcase the series’
memorable moments and incredible paintings, featuring approximately
380 classic episodes and delivering hours of quality entertainment
that is enjoyable for the whole family. As part of Cinedigm’s
agreement with Bob Ross, Inc., Cinedigm will also produce and
distribute special messages of support for public television on the
channel, as well as spots highlighting official Bob Ross painting
products, and Bob Ross Certified Instructors.
Cinedigm continues to focus on bringing well-established brands
and film & television content from leading content owners into
the growing free ad-supported television marketplace.
"We are thrilled to bring the iconic Bob Ross to even more fans
through this partnership with Stirr," said Erick Opeka,
Cinedigm’s President of Digital Networks. “Through our partnership
with the Bob Ross company, we aim to leverage our broad reach and
expertise within the OTT space to extend the legacy created by Bob
Ross.”
For 31 seasons, beloved painter, art instructor, and TV host Bob
Ross captivated millions of viewers around the globe with his
EMMY-winning hit series The Joy of Painting. The show first ran on
public television stations in the United States, from 1983 to 1994,
and has continued to broadcast on more than 150 public TV channels
and Create TV. Distributed by APT Worldwide, Ross’ programs are
also available in many countries ranging from the UK to Thailand,
on airline flights and other platforms.
Though Ross passed away in 1995, his legacy lives on as the
series continues to enthrall and inspire new generations of viewers
— amassing a combined total of more than 5.5 million social media
followers, as well as 5.6 million unique views on Twitch, nearly
one million hours of The Joy of Painting consumed on Hulu, and an
hour-long YouTube special that attracted over 2.5 million
viewers.
ABOUT CINEDIGM
For twenty years, Cinedigm (CIDM) has been at the forefront
of the digital transformation of entertainment. Today, Cinedigm
continues that mission by providing content, channels and services
to the world’s largest media, technology and retail companies.
Our content aggregation and distribution services power the world’s
leading digital platforms and retailers. Cinedigm’s Digital
Networks group provides channels and services that entertain
consumers globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT STIRR
STIRR is a free ad-supported streaming service featuring a mix
of live local news, TV shows, movies, sports and lifestyle
programming. Each week, STIRR delivers more than 2,400 hours of
live local news, 100 linear channels and more than 5,000 hours of
video on demand movies and TV series. The STIRR app is available on
Roku TV, Fire TV, Apple TV as well as iOS and Android devices or at
www.STIRR.com. Based in Santa Monica, CA, STIRR is a first of its
kind OTT service created, owned and operated by Sinclair
Broadcasting Group.
Press Contact for CIDM:Jill
Calcaterrajcalcaterra@cinedigm.com
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