RESEARCH
TRIANGLE PARK, N.C., April 9,
2024 /PRNewswire/ -- Charles & Colvard,
Ltd. (Nasdaq: CTHR) (the "Company"), a globally recognized fine
jewelry company specializing in lab-created Made, Not Mined™ gems,
is proud to announce its strategic partnership with American
actress, Skyler Samuels, the
Company's new brand ambassador.
Charles & Colvard announces its
strategic partnership with actress Skyler
Samuels as its new brand ambassador.
Samuels is best known for her roles in television series such as
Wizards of Waverly Place, The Nine Lives of Chloe King, Marvel's The Gifted,
Scream Queens, and American Horror
Story. Samuels was handpicked to headline Hallmark
Channel's prequel movie series, Aurora Teagarden Mysteries:
Something New, in 2023. Skyler will debut two new Aurora
mystery movies later this year.
"Everyone deserves a little sparkle in their life, and I love
that Charles & Colvard delivers that in a sustainable way. I am
thrilled to find a brand that shares my affection for lab-grown
diamonds and moissanite," said Skyler
Samuels.
As Charles & Colvard's new brand ambassador, Samuels will be
the new face of the Company's mission to create conflict-free,
beautiful, and ethical fine jewelry. Campaigns will be launched
across various organic and paid channels, beginning with the
Company's upcoming Mother's Day promotion.
"Skyler Samuels shares our
passion for lab-grown gems and our appreciation for responsibly
made fine jewelry, which makes her a natural fit to represent our
brand," said Don O'Connell,
President and CEO of Charles & Colvard. "We are excited to
partner with Skyler to bring more awareness to the Charles &
Colvard brand, but also to educate consumers on the benefits of
choosing lab-grown gems, such as our Forever One™ moissanite and
Caydia® lab-grown diamonds," continued O'Connell.
To preview Skyler's debut campaign, visit Skyler Samuels for Charles & Colvard.
About Charles & Colvard, Ltd.
Charles &
Colvard, Ltd. (Nasdaq: CTHR) believes that fine jewelry should be
as ethical as it is exquisite. Charles & Colvard is the
original creator of lab grown moissanite (a rare gemstone formed
from silicon carbide). The Company brings revolutionary gems and
fine jewelry to market by using exclusively Made, not
Mined™ above ground gemstones and a dedication to 100%
recycled precious metals. The Company's Forever One™ moissanite and
Caydia® lab grown diamond brands provide
exceptional quality, incredible value and a conscious approach to
bridal, high fashion, and everyday jewelry. Charles & Colvard
was founded in 1995 and is based in North
Carolina's Research Triangle
Park region. For more information, please visit
www.charlesandcolvard.com.
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SOURCE Charles & Colvard, Ltd.