CDW Corporation and JWT Receive 2007 Ace Award for ''We're There'' TV Advertising Campaign
June 05 2007 - 10:00AM
Business Wire
CDW Corporation (NASDAQ:CDWC), a leading provider of technology
products and services to business, government and education, and
long-time creative partner JWT took home top prize in the TV
Campaign category for the "We�re There" campaign. The 2007 Ace
Awards, presented by the Business Marketing Association of New York
City, celebrate creative excellence in business-to-business
marketing communications. �We are thrilled to be recognized by the
Business Marketing Association for creative excellence in
implementing a campaign that successfully communicates our core
messages,� said Mark Gambill, vice president, marketing, CDW. �This
campaign creatively demonstrates CDW's role as a trusted advisor in
providing customers with complete technology solutions to complex
IT needs." Filmed on Oahu, Hawaii, the TV campaign consists of four
30-second executions: "Help," "Getting Started," "Expansion" and
"Batten Down the Hatches." The four spots position CDW as a
dependable provider of IT products and solutions. �Greg,� a small
business owner and �Kevin,� a local chimpanzee, establish, protect
and expand their business with the help of one of CDW�s
knowledgeable account managers and one of CDW�s teams of technology
specialists. "While the most important indicator of a campaign's
success is how it performs in the marketplace, we're doubly
thrilled when, as in this case, that performance is reinforced by
our peers," said Ken Cohen, President of JWT's Communications,
Entertainment & Technology Practice in Atlanta. With a total
media spend of over $50 million, a 19 percent increase from 2006,
the new campaign includes broadcast, print and online components.
The campaign was designed to showcase CDW�s dedicated account
managers and specialist teams, depth of product choices, wide range
of product categories, and the company�s ability to provide
comprehensive solutions to complex information technology
challenges. About 2007 Ace Awards The 2007 Ace Awards celebrate
creative excellence in business-to-business marketing
communications. Although this event is presented by the BMA of New
York City, it has gained national recognition and garners entries
from all over the country. Winners of Ace Awards are selected by a
panel of distinguished judges from agencies, media companies and
marketers. The winning work is featured in a number of areas,
including the web sites of the National BMA, BMA New York City, and
also several b-to-b marketing publications. About CDW CDW�, ranked
No. 342 on the FORTUNE 500, is a leading provider of technology
solutions for business, government and education. CDW is a
principal source of technology products and services including top
name brands such as Acer, Adobe, Apple, APC, Cisco, Fujitsu, HP,
IBM, Lenovo, Microsoft, Panasonic, Quantum, Samsung, Sony, Symantec
and ViewSonic. CDW's direct model offers customers one-on-one
relationships with knowledgeable account managers and access to
more than 820 on-staff engineers and advanced technology
specialists who customize solutions for customers� complex
technology needs. CDW also provides same-day product shipping and
post-sales technical support. CDW was founded in 1984 and employs
approximately 5,640 coworkers. In 2006, the company generated sales
of $6.8 billion. For more information, visit CDW.com. CDW
Corporation will file with the Securities and Exchange Commission
(the �SEC�), and furnish to its shareholders, a proxy statement
soliciting proxies for the meeting of its shareholders to be called
with respect to the proposed merger between CDW and Madison
Dearborn Partners, LLC. CDW SHAREHOLDERS ARE ADVISED TO READ THE
PROXY STATEMENT WHEN IT IS FINALIZED AND DISTRIBUTED TO THEM
BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION. CDW shareholders and
other interested parties will be able to obtain, without charge, a
copy of the proxy statement (when available) and other relevant
documents filed with the SEC from the SEC�s website at
http://www.sec.gov. CDW shareholders and other interested parties
will also be able to obtain, without charge, a copy of the proxy
statement (when available) and other relevant documents by
directing a request by mail or telephone to CDW Corporation, 200 N.
Milwaukee Ave., Vernon Hills, Illinois 60061, Attention: Corporate
Secretary, telephone: (847) 465-6000, or from CDW�s website,
http://www.cdw.com. CDW and certain of its directors, executive
officers and other members of management and employees may, under
SEC rules, be deemed to be �participants� in the solicitation of
proxies from shareholders of CDW with respect to the proposed
merger. Information regarding the persons who may be considered
�participants� in the solicitation of proxies will be set forth in
CDW�s proxy statement relating to the proposed merger when it is
filed with the SEC. Information regarding certain of these persons
and their beneficial ownership of CDW common stock as of March 31,
2007 is also set forth in CDW�s proxy statement for its 2007 Annual
Meeting of Shareholders, which was filed with the SEC on April 16,
2007. Statements about the expected timing, completion and effects
of the proposed merger between CDW and Madison Dearborn Partners,
LLC, and all other statements in this filing other than historical
facts, constitute forward-looking statements within the meaning of
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Readers are cautioned not to place undue
reliance on these forward-looking statements, each of which is
qualified in its entirety by reference to the following cautionary
statements. Forward-looking statements speak only as of the date
hereof and are based on current expectations and involve a number
of assumptions, risks and uncertainties that could cause actual
results to differ materially from those projected in the
forward-looking statements. CDW may not be able to complete the
proposed merger because of a number of factors, including, among
other things, the failure to obtain shareholder approval, the
failure of financing or the failure to satisfy other closing
conditions. Other risks and uncertainties that may affect
forward-looking statements are described in the reports filed by
CDW with the SEC under the Securities Exchange Act of 1934, as
amended, including without limitation CDW�s Annual Report on Form
10-K for the year ended December�31, 2006.
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