Premium burger brand debuts new Better Burger
Lab set to open December 2023
FORT
LAUDERDALE, Fla., Oct. 11,
2023 /PRNewswire/ -- The big apple is now the big
burger as BurgerFi®, announces its triumphant return to
New York City in late December 2023 and is bringing its chef-driven,
award-winning burger with it. But that's not all; along with the
grand reopening of its flagship restaurant, BurgerFi is set to
unveil its groundbreaking Better Burger Lab
experience. Located at 1571 Second Avenue, the Upper East
Side restaurant will offer the brand's fresh, never frozen 100%
American Angus Beef, fresh-cut
sides, draft beer, and frozen custard desserts. In addition, the
Better Burger Lab will offer an exclusive lineup of
limited-edition offerings that guests can't find anywhere else.
"As a born and raised New Yorker, reopening our Manhattan location is a personal passion point
for me," said Carl Bachmann, CEO of
BurgerFi International. "In the city that never sleeps, we will
have a late-night menu to make sure we are meeting the needs of our
guests. Innovating around food quality and taste is a key win for
BurgerFi, and we're no stranger to it. We value our guests and want
to give them the power to help decide what's on our menu. The
Burger Lab will create a unique experience that remains true to
delivering BurgerFi's great service and great products."
As the flagship location, the restaurant will also serve as a
venue for special events, including providing a variety of
alcoholic beverages. For residents of NYC, becoming a V-Fi-P, a
member of the BurgerFi Rewards Program, is a must as you might snag
an invitation to an exclusive tasting event. Bachmann joined the
Company in July 2023 and brings
extensive experience in the burger and pizza sectors. He plans to
expand the brand's footprint by capturing opportunities in new
markets and nontraditional space.
"This is an exciting new chapter for the brand," said
Ophir Sternberg, Executive Chairman
of BurgerFi International Inc. and Founder & CEO of Lionheart
Capital. "This is the 90-day mark for the leadership brought by CEO
Carl Bachmann, who has made
tremendous progress. The Board of Directors and I are extremely
pleased and look forward to the Brand's continued success."
BurgerFi has reinvented the burger from the ground up, standing
apart from other "better burger" franchises. Guests can enjoy a
variety of chef-crafted, high-quality food, including Fresh-Cut
Fries, Frozen Custard Shakes, Fi'ed Chicken, and 100% All-Natural
Angus Beef with no steroids, antibiotics, growth hormones,
chemicals, or additives. For more information about BurgerFi
or to find the nearest location, visit WWW.BURGERFI.COM and
download the BurgerFi app for free fries on your first order.
About BurgerFi International (Nasdaq: BFI,
BFIIW)
BurgerFi is chef-founded and committed to serving
fresh, all-natural and quality food at all locations, online and
via first-party and third-party deliveries. BurgerFi was named "The
Very Best Burger" at the 2023 edition of the nationally acclaimed
SOBE Wine and Food Festival, awarded #1 "Best Fast Food Burger" in
USA Today's 10 Best Readers' Choice Awards, "Best Fast Casual
Restaurant" in USA Today's 10 Best 2023 Readers' Choice Awards for
the third consecutive year, QSR Magazine's Breakout Brand of 2020
and Fast Casual's Top Ten Brands for 10 consecutive years and in
2021 #1 Brand of the Year. Download the BurgerFi App on iOS or
Android devices for rewards and 'Like' or follow @BurgerFi on
Instagram, Facebook, Threads and X. BurgerFi® is a Registered
Trademark of BurgerFi IP, LLC.
Media Contact:
Ink Link Marketing
Kim Miller
kmiller@inklinkmarketing.com
305.333.2809
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SOURCE BurgerFi International