Can-Am and The Shoe Surgeon designed custom
Can-Am Ryker 3-wheel vehicles and riding shoes that push the limits
of creativity to celebrate inclusivity, heritage and the love of
the ride.
VALCOURT, QC, June 8, 2023
/CNW/ - Can-Am, a brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO),
is continuing its push to welcome more people into riding through a
custom collaboration with The Shoe Surgeon, a world-renowned
Los Angeles-based group of
creatives who specialize in the craft of custom shoe making and
design. Both brands are dedicated to crafting something unique and
authentic, with no compromises, and this collaboration brings that
to life. Together, Can-Am and The Shoe Surgeon created three custom
Can-Am Ryker 3-wheel vehicles along with three styles of
Can-Am-inspired riding shoes that push the limits of creativity to
celebrate inclusivity, heritage and the love of the ride.
Each of the Can-Am Ryker 3-wheel vehicles designed and
customized by The Shoe Surgeon is a unique design that is as much a
piece of art as it is a thrilling machine. Ultimately, each vehicle
will be donated to help raise awareness and money toward fighting
intimidation and influencing positive behavior, which is BRP's
global social cause. Also, the limited run of custom-crafted shoes
match the vehicles and borrow design cues from the Can-Am Ryker,
including different lines and visual cues. The shoes are
purpose-built for riding with an over-the-ankle design, reinforced
material, reflective surfaces, and non-slip sole.
"At Can-Am, we are passionate about creating new experiences and
pushing boundaries to break down barriers and welcome more people
to discover the open road, the thrill of the ride," said
Anne-Marie LaBerge, Chief Marketing
Officer at BRP. "This collaboration with The Shoe Surgeon is an
example of our mission to change the face of riding. We are
connecting two different communities by designing something unique
to help transform a mindset and share our passion for riding."
"My love for creating goes beyond sneakers. I love all
powersports - whether it's riding motorcycles, 3-wheelers,
off-roading, or on water," said Dominic
Ciambrone, aka The Shoe Surgeon. "Partnering with Can-Am is
an opportunity to put our touch on a different canvas. Each bike
design reflects and honors our brand's heritage: the power of
creating, embracing individuality that celebrates our differences,
and finding community through self-expression. This is the heart of
our craft and riding."
The vehicles and riding shoes were created using three distinct
themes: "Inclusivity," "Can-Am Heritage," and "The Love of the
Ride."
The "Inclusivity" theme unlocks Can-Am's dedication
to promoting inclusivity in its mission to make the open road
accessible to all. This custom package uses different leathers and
colors as a symbol of diversity. The patchwork design portrays how
each person's individuality plays a role to create something bigger
and beautiful.
The "Brand Heritage" theme celebrates Can-Am's
50-year history of innovation and excellence through premium
leather, exotic and textural finish materials, precision
craftsmanship, and luxurious details on both machine and riding
shoes. It uses gold accents combined with dark tones and hints of
red for an elegant and distinct look.
The "Love of the Ride" theme is sure to bring
smiles, just like riding a Can-Am Ryker, where people, regardless
of riding experience, can feel a rush with the simple twist of a
throttle. The design pushes beyond riding, evoking a distinct look
with padded quilting textures that symbolize the peace of mind of
riding on three wheels. It also creates an unconventional artistic
expression, which ties with how Can-Am loves to expand
boundaries.
Together, the custom packages celebrate that the open road is
for all. Launched in 2019, the Can-Am Ryker has quickly become a
favorite among new riders. In fact, more than 50 percent of Ryker
owners are new to riding, and nearly 35 percent of Ryker owners are
women, which is far greater than the industry average1.
Also, Can-Am 3-wheel vehicles retail has more than doubled in the
last four years, generating most of the industry growth.
Click here to learn more about the Can-Am x The Shoe Surgeon
designs. To find out more about the complete lineup of Can-Am
3-wheel vehicles, visit www.CanAmOnRoad.com and follow @canamonroad
on social media.
About BRP
BRP Inc. is a global leader in the world of powersports
products, propulsion systems and boats built on over 80 years of
ingenuity and intensive consumer focus. Through its portfolio of
industry-leading and distinctive brands featuring Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and
off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft, BRP unlocks exhilarating adventures and provides access
to experiences across different playgrounds. The Company completes
its lines of products with a dedicated parts, accessories and
apparel portfolio to fully optimize the riding experience.
Committed to growing responsibly, BRP is developing electric models
for its existing product lines and exploring new low voltage and
human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10
billion from over 130 countries and a global workforce of close to
23,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
About The Shoe Surgeon
Dominic "The Shoe Surgeon" Ciambrone is a pioneer in luxury
footwear and customization. Widely recognized for his bespoke,
one-of-one creations for celebrities such as LeBron James, Justin
Bieber, Fat Joe, and more, Ciambrone is transforming the
high-end fashion space by offering his made-to-order services to
his elite network of clientele –reimagining the product he works on
into a one of a kind design. His passion for storytelling and
attention to detail elevates each project to make each piece a
personalized work of art.
________________________
1 Source:
IHS Markit, S&P Global, US Data as of March 2023
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SOURCE BRP Inc.