VALCOURT, QC, June 6, 2023
/CNW/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO) once again takes a
stand against intimidation with its community partner Ditch The
Label by launching Quítate las Etiquetas, a new web platform
aimed at supporting young people aged 12-25 in Mexico, who are affected by intimidation and
bullying. The new Quítate las Etiquetas platform will enable
these young people to join an online community of like-minded
individuals where they will be able to find personalized toolkits
on the issues that affect them the most.
"When we set out to fight intimidation, we knew we wanted to
make a difference, first and foremost, in the communities where we
work, live and play," says Anne-Marie
LaBerge, Chief Marketing Officer at BRP. "We are proud to
enable Ditch the Label to expand their reach and carry out their
mission in Mexico, where we have
14,000 employees. With the launch of this new platform for youth in
Mexico, we are unleashing the
power of our global presence in support of our Ride Out
Intimidation program, and amplifying our positive impact in our
community."
"The aim is for Quítate las Etiquetas to be a safe space
for Mexican youth to receive guidance and support on how to
navigate issues such as bullying and intimidation, effectively and
safely," says Liam Hackett, founder
of Ditch The Label. "Since launching in the UK in 2012, we have
become experts in supporting the mental health of young people. We
now want to use this understanding to help new audiences across the
world. Mexico is a natural next
step for us and we could not have done it without the active
support of BRP and its teams, who are wholeheartedly committed to
riding out intimidation."
With BRP's investment, this new platform marks the first time
Ditch The Label has launched in a Spanish-speaking region as part
of its efforts to expand its support services across the globe. The
Quítate las Etiquetas platform will include the ability to
report online abuse in the native language using the "Delete Online
Abuse Tool"', access expert advice from Spanish-speaking
professionally trained support mentors, and receive 1:1
confidential support. It will also develop an innovative education
module on intimidation to be distributed and delivered to schools
across Mexico. The module aims to
empower young people with tools to safely challenge a culture of
intimidation and promote a climate of inclusivity.
BRP is constantly looking at truly moving the needle on social
issues that touch people in their everyday lives. This dedication
is reflected in its Corporate Social Responsibility
(CSR25) commitment to foster positive change worldwide.
About BRP
BRP Inc. is a global leader in the world of
powersports products, propulsion systems and boats built on over 80
years of ingenuity and intensive consumer focus. Through its
portfolio of industry-leading and distinctive brands featuring
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Manitou pontoons and Rotax marine
propulsion systems as well as Rotax engines for karts and
recreational aircraft, BRP unlocks exhilarating adventures and
provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts,
accessories and apparel portfolio to fully optimize the riding
experience. Committed to growing responsibly, BRP is developing
electric models for its existing product lines and exploring new
low voltage and human assisted product categories. Headquartered in
Quebec, Canada, BRP has annual
sales of CA$10 billion from over 130 countries and a global
workforce of close to 23,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
About Ditch The Label
Ditch the Label is a leading
global youth charity, on a mission to support young people across
the world. Experts on bullying within the digital space, Ditch the
Label were one of the first charities in the UK to research and
understand cyberbullying. Each month, the charity supports
thousands of young people through the Ditch the Label online
community on their website. They also work with social networks and
online games companies to remove abusive content. Over the last 2
years, the organisation has successfully reached over 3.4 million
people between the ages of 12 and 25 through their website, which
provides digital support tools. Currently, Ditch the Label reaches
youth in the UK, US, Canada,
Australia and across Europe. www.ditchthelabel.org
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SOURCE BRP Inc.