Schaedler Yesco Distribution Launches Bridgeline’s HawkSearch Implementation
April 09 2024 - 8:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
software, today announced Schaedler Yesco Distribution, an
electrical distributor with over 29 locations representing over
1,000 brands including Siemens, Philips, Rockwell Automation, and
3M, has implemented Bridgeline's HawkSearch on its Optimizely
powered eCommerce site using the Xngage Connector for HawkSearch.
HawkSearch will enhance Schaedler Yesco's eCommerce strategy by
offering precise search tailored to electrical industry
professionals. This includes advanced part number search
functionality for both full and partial numbers, unit of
measurement conversion, and merchandising tools to run
product-specific campaigns.
With HawkSearch, a customer can input a general description like
“smoke detector”, or a specific model, “BRK CO5120BN.” The system
swiftly suggests relevant matches, such as “BRK CO5120BN CARBON
MONOXIDE ALARM W/BATTERY,” demonstrating its efficiency in handling
both partial details and functional descriptions.
The HawkSearch implementation by Schaedler Yesco is a testament
to Bridgeline's expanding footprint in the electrical distribution
sector, alongside other prominent distributors such as Kirby Risk
and State Electric Supply who also use HawkSearch to power their
eCommerce site search. This movement emphasizes Bridgeline's
leadership in offering AI-powered search technology specifically
for the electrical industry's distinct needs.
Ari Kahn, CEO of Bridgeline, said, "Our partnership with
Schaedler Yesco demonstrates our ongoing commitment to the
electrical distributor industry. HawkSearch's AI-powered search
functionalities are crucial for meeting the complex demands of
Schaedler Yesco's customers, ensuring a seamless and efficient
online shopping experience."
About Schaedler Yesco Distribution
Schaedler Yesco Distribution, established in 1924, is a 4th
generation family- and employee-owned provider of complete
connected solutions for the electrical industry. With 29 locations
throughout Pennsylvania, Ohio, and New York, the company offers
services and products for lighting, data networking, automation,
and industrial needs. To learn more about Schaedler Yesco
Distribution, visit www.sydist.com
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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