As an Add-On Tool Within Blackbaud Raiser's
Edge NXT, Prospect Insights
Delivers Artificial
Intelligence-Driven Recommendations
CHARLESTON, S.C., June 2, 2022
/PRNewswire/ -- Blackbaud (NASDAQ: BLKB), the world's
leading cloud software company powering social good, today
announced the launch of Prospect Insights—a new software tool
within Blackbaud Raiser's Edge NXT® that enables social good
professionals to access actionable, AI-powered insights to drive
more major giving.
"Intelligent software is a necessary component of modern
fundraising," said Carrie Cobb,
chief data officer, Blackbaud. "Social good organizations rely on
major gifts, yet many have limited resources on staff to mine
through multiple data sources and identify potential donors.
Prospect Insights delivers that intelligence, inside of Raiser's
Edge NXT, to automate, simplify and improve the process and
outcomes for the organization."
Major gifts from affluent donor households account for an
increasingly large share of total fundraising revenue—in fact, a
Blackbaud Institute report found that 20% of donor households
account for 80% of revenue, with 45% of revenue coming from the top
1% of households.
With Prospect Insights, Raiser's Edge NXT automates in-app
intelligence related to major giving likelihood and capacity, and
then prescribes actions related to portfolio management and
solicitation. For growing organizations that need to prioritize
prospects and execute their major giving fundraising expertly,
Prospect Insights offers multi-dimensional fundraising insights and
actions within their existing software.
This gives small and mid-size organizations the ability to:
- Identify and prioritize the best major donor prospects without
adding more support staff
- Harness the power of predictive modeling without expensive
custom services
- Leverage artificial intelligence with recommendations that
improve over time
- Pursue major gifts more efficiently
By delivering insights as prescriptive recommendations directly
within Raiser's Edge NXT, Prospect Insights removes the guesswork
from major gift fundraising and allows organizations to leverage
predictive modeling.
"We have looked at wealth screening and custom modeling services
before, and we definitely saw the value in that, but it felt cost
prohibitive, and we really didn't have the capacity to make use of
it," said Christine Pieper,
development director, California Native Plant Society. "With
Prospect Insights, we get insights in a way that's right-sized for
our organization."
Historically, major gift insights have only been available to
large organizations that have full-time prospect researchers on
staff, the budget to pay for custom services, and the ability to
import and interpret wealth data and modeling scores. With Prospect
Insights, any organization can identify and qualify their best
prospects, assign and unassign prospects intelligently and engage
through the giving process, all within a simple interface in
Raiser's Edge NXT.
"This is Blackbaud's latest step in delivering as a total
solution partner," said Cobb. "We're equipping our customers with
accurate, prescriptive data intelligence directly through
best-in-class software."
Prospect Insights is available for purchase by organizations
within the United States who use
Raiser's Edge NXT. Learn more here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
world's leading cloud software company powering social good.
Serving the entire social good community—nonprofits, higher
education institutions, K–12 schools, healthcare organizations,
faith communities, arts and cultural organizations, foundations,
companies and individual change agents—Blackbaud connects and
empowers organizations to increase their impact through cloud
software, services, expertise and data intelligence. The Blackbaud
portfolio is tailored to the unique needs of vertical markets, with
solutions for fundraising and CRM, marketing, advocacy,
peer-to-peer fundraising, corporate social responsibility (CSR) and
environmental, social and governance (ESG), school management,
ticketing, grantmaking, financial management, payment processing
and analytics. Serving the industry for more than four decades,
Blackbaud is a remote-first company headquartered in Charleston, South Carolina, with operations in
the United States, Australia, Canada, Costa
Rica and the United
Kingdom. For more information, visit
www.blackbaud.com or follow us on Twitter,
LinkedIn, Instagram and Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/blackbaud-releases-prospect-insights-for-raisers-edge-nxt-making-it-easier-for-social-good-organizations-to-cultivate-major-gifts-301560223.html
SOURCE Blackbaud, Inc.