CHARLESTON, S.C., Feb. 18,
2020 /PRNewswire/ -- The Blackbaud Institute, a research
division of Blackbaud (NASDAQ: BLKB), the world's leading
cloud software company powering social good, today releases its
eighth annual Charitable Giving Report, offering benchmarking data
based on the largest analysis of overall and online giving
statistics for social good organizations. Through the Charitable
Giving Report, the Blackbaud Institute is equipping organizations
with resources to inform their strategies by enabling them to
compare their organization to peers – across size and subsector –
and identify areas of strength and opportunity heading into the new
year. While this year's report offers year-over-year statistics on
giving consistent with past reports, it also includes deeper
analysis of the largest data set of donations and more context
around the numbers than ever before to help social good
organizations navigate and thrive in the ever-changing charitable
giving landscape.
Additional new features to the Charitable Giving Report,
include:
- Insight into how to use trend data to benchmark.
- Highlights of the practices organizations should be using to
ensure they can continue to attract, engage and retain donors to
achieve greater success in 2020 and beyond.
- More data by subsector to provide organizations with a clearer
picture of how they're benchmarking against similar organizations,
such as the average gift size and the average online gift size by
subsector.
- A view of the three-year trends in overall and online giving by
organization size and subsector to uncover long-term trends.
"We created the Blackbaud Institute to lead groundbreaking
research and insights to equip a thriving social good sector for
impact. The Charitable Giving Report isn't just a compilation of
interesting statistics, tables and charts—it provides an
opportunity to see where giving is—and more importantly where it
can go if leaders use this data to inform their decisions," said
Steve MacLaughlin, Blackbaud's vice
president of product management and senior advisor to the Blackbaud
Institute. "This year, we've taken a broader view of giving trends
to provide a more representative perspective of what is happening
with charitable giving, and it reveals charitable giving is
continuing to evolve with our changing world. In the last year
alone, online donations have increased nearly 7% and more than a
quarter of those online donations come from a mobile device."
The 2019 Charitable Giving Report includes giving data from
8,210 nonprofit organizations representing $36.3 billion in fundraising revenue as well as
online giving data from 5,204 nonprofit organizations representing
$2.7 billion in online fundraising
revenue.
Key Giving Trends from the Charitable Giving Report:
- A 3-year view of fundraising from the same organizations
reveals a 5.1% growth in overall giving and an increase of nearly
10% for online donations.
- Online giving in 2019 grew 6.8% year-over-year for the 5,204
nonprofit organizations in the analysis, while overall giving in
2019 grew 1.0% for the 8,210 nonprofit organizations included in
the report.
- The percentage of fundraising from online giving continues to
grow with 8.7% of total fundraising stemming from online giving in
2019. Additionally, small nonprofits continued to show the largest
year-over-year growth in percentage of total fundraising stemming
from online giving.
- In 2019, an estimated 26% of online donations were made using
mobile devices. This has grown steadily since 2014 when it was just
9% of online donations.
- While the median donation amount for gifts below $1,000 in the U.S. has remained steady at
$20 for years, the median donation
amount for gifts above $1,000 in the
U.S. has more than doubled since 2016, now clocking in at
$2,500.
- The average donor age in the U.S. remains largely unchanged at
63, which has been consistent since 2016.
Read the full 2019 Charitable Giving Report at
BlackbaudInstitute.com/CharitableGiving. In addition to this
report, view additional resources from the Blackbaud Institute,
including The Explorer, the premier online knowledge base for
information and statistics about social good. The Explorer gives
users the ability to easily and quickly search and access the
social good statistics and best practices that matter to them by
pulling the latest data and trends from the sector's most credible
sources. The content is regularly updated and is available free,
like all Blackbaud Institute resources, as part of Blackbaud's
give‑back philosophy.
About The Blackbaud Institute
The Blackbaud Institute
drives research and insight to accelerate the impact of the social
good community. It convenes expert partners from across the
philanthropic sector to foster diverse perspectives, collective
thinking and collaborative solutions to the world's greatest
challenges. Using the most comprehensive data set in the social
good community, the Blackbaud Institute and its partners conduct
research, uncover strategic insight and share results broadly to
drive effective philanthropy at every stage, from fundraising to
outcomes. Knowledge is powering the future of social good, and the
Blackbaud Institute is an engine of that progress. Learn more, sign
up for our newsletter, explore our knowledge base of
social good best practices and trends, see the latest
quarterly statistics on giving and check out our most recent
resources at BlackbaudInstitute.com.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
world's leading cloud software company powering social good.
Serving the entire social good community—nonprofits, foundations,
companies, education institutions, healthcare organizations and
individual change agents—Blackbaud connects and empowers
organizations to increase their impact through cloud software,
services, expertise and data intelligence. The Blackbaud portfolio
is tailored to the unique needs of vertical markets, with solutions
for fundraising and CRM, marketing, advocacy, peer-to-peer
fundraising, corporate social responsibility, school management,
ticketing, grantmaking, financial management, payment processing
and analytics. Serving the industry for more than three decades,
Blackbaud is headquartered in Charleston,
South Carolina, and has operations in the United States, Australia, Canada, Costa
Rica and the United
Kingdom. For more information, visit www.blackbaud.com
or follow us on Twitter, LinkedIn,
Instagram and Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/the-blackbaud-institute-releases-annual-benchmarking-data-to-empower-social-good-organizations-301005423.html
SOURCE Blackbaud