CHARLESTON, S.C., Feb. 27, 2019 /PRNewswire/
-- Blackbaud (NASDAQ: BLKB), the world's leading cloud
software company powering social good, today announced
the U.S. launch of the world's most trusted peer-to-peer
fundraising solution—at no subscription cost. Blackbaud
Peer-to-Peer Fundraising™, powered by JustGiving™, delivers an
unparalleled opportunity for social good organizations, such as
nonprofits, schools, healthcare institutions, and churches, to
empower supporters to fundraise on their behalf. Brad Little, managing director, Blackbaud
Consumer Solutions U.S., and Mary Beth
Westmoreland, Blackbaud's chief technology officer,
announced the company's new solution on stage at the Peer-to-Peer
Professional Forum conference today in New Orleans, La.
In 2017, Blackbaud acquired JustGiving, the world's leading
social platform for giving, which has enabled people in 160
countries to raise more than $5.5
billion for causes they care about. At the time, Blackbaud
emphasized its commitment to providing intuitive peer-to-peer
fundraising designed with both organizations and individuals in
mind. The launch of Blackbaud Peer-to-Peer Fundraising elevates the
company's entire peer-to-peer portfolio while disrupting the market
landscape by providing its premier solution at no subscription
cost.
"Blackbaud Peer-to-Peer Fundraising, powered by JustGiving,
delivers on a promise we made to make it easy for our customers to
give their own supporters tools to achieve shared fundraising
priorities that lead to real outcomes," said Westmoreland. "We
wanted to exceed expectations by making this best-in-class cloud
solution available with no subscription fee for more than 1.5
million organizations to use, with a dedicated team to help them
get started."
With peer-to-peer fundraising, individuals support causes they
care about by rallying people in their own networks to contribute.
Donors enjoy both a direct, transparent connection to the
recipients of their gifts and the simplicity of making a
contribution without physically attending an event. More than one
in five Americans reported contributing to an online social
fundraising campaign in 20161, with those numbers
continuing to grow year over year. And while younger generations
are most likely to participate in peer-to-peer fundraising events,
older generations are most likely to sponsor those
participants2—representing a unique opportunity to unite
diverse age groups with a shared mission.
Blackbaud's new solution harnesses these growing trends for its
customers by making a direct connection between their fundraising
campaigns and supporters who can engage their networks through
virtual events, giving days, livestream fundraising and
more.
"As the fundraising industry continues to experience radical
change due to digital transformation and the proliferation of
mobile technology, never before has an individual donor felt more
connected or more empowered," said Little. "At the same time,
social good organizations are now challenged to find
and build relationships with their next generation of
supporters. Blackbaud Peer-to-Peer Fundraising, powered by
JustGiving, meets that challenge with a purpose-built platform
where social good organizations will want to send their
supporters—and where their supporters will want to engage. The
platform and new partnerships will also help to bring great causes
to individuals looking to make a difference."
This latest addition to Blackbaud's comprehensive peer-to-peer
portfolio reaffirms the company's continued commitment to
driving innovation that strengthens the social economy. Just
last year, Blackbaud TeamRaiser®, the
industry-leading event fundraising solution, expanded to offer an
integration with Facebook that increased both dollars raised
and efficiency in managing campaigns—demonstrating a simpler, more
enjoyable experience for donors and organizations alike. With
today's announcement, Blackbaud is uniquely positioned to
offer a fundraising platform to individuals while providing
organizations with the invaluable opportunity to grow their
supporter pipelines.
"Blackbaud Peer-to-Peer Fundraising has helped us grow
exponentially, providing more information about donors and a
simplified user experience," said Maree
Stewart, donor relations coordinator at early adopter
customer Marshfield Clinic in Marshfield,
Wis. "With Blackbaud Peer-to-Peer Fundraising, we have seen
a significant increase in the number of fundraisers held by
volunteers to benefit our organization. It helps to draw a
connection to Marshfield, giving
supporters an opportunity to not only express their gratitude but
to share their story—which is part of the healing process. Giving
people an avenue to share while making a difference is so
beneficial."
Blackbaud Peer-to-Peer Fundraising helps organizations to raise
more funds, share passion, and grow impact by providing unrivaled
reach. Key benefits include:
- Blackbaud will not charge a subscription fee on this modern,
mobile-optimized solution.
- Customized landing pages allow organizations to add their own
brand to enhance their supporters' experience.
- Organizations using Blackbaud Peer-to-Peer Fundraising can set
up unlimited campaigns with any number of administrators.
- Offers integration with Blackbaud Merchant
Services™ (BBMS)
- Forthcoming integration with Blackbaud's solutions for
fundraising and relationship management services—which will offer
groundbreaking insights into constituent behavior without any
additional effort.
Blackbaud Peer-to-Peer Fundraising, powered by JustGiving, is
generally available March 18, 2019 in
the United States. For more
information, visit www.blackbaud.com/bbp2p.
Click to Tweet: The world's most trusted peer-to-peer
#fundraising solution is *now available* in the U.S. from
@blackbaud...with no subscription cost! #P2PForum19
https://blkb.co/2IBDOM3
1"Shared, Collaborative and On Demand: The New
Digital Economy," Pew Research Center
2"The Next Generation of American Giving," Blackbaud
Institute
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
world's leading cloud software company powering social good.
Serving the entire social good community—nonprofits, foundations,
companies, education institutions, healthcare organizations and
individual change agents—Blackbaud connects and empowers
organizations to increase their impact through cloud software,
services, expertise, and data intelligence. The Blackbaud portfolio
is tailored to the unique needs of vertical markets, with solutions
for fundraising and CRM, marketing, advocacy, peer-to-peer
fundraising, corporate social responsibility, school management,
ticketing, grantmaking, financial management, payment processing,
and analytics. Serving the industry for more than three decades,
Blackbaud is headquartered in Charleston,
South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information,
visit www.blackbaud.com, or follow us on Twitter,
LinkedIn, and Facebook.
Media Inquiries
Brian Kosoy
Director, External Affairs
843.654.3004
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/blackbaud-brings-internationally-renowned-peer-to-peer-fundraising-solution-to-us-at-no-subscription-cost-300803555.html
SOURCE Blackbaud