Everydayhero(TM) Launches in the United States, Pioneering the Next
Generation of Online Giving
New Online Service Offers Visual Quantification of an
Individual's Giving Activities Over Time
CHARLESTON, SC--(Marketwired - Apr 29, 2014) - Everydayhero, an
innovative online giving service from Blackbaud (NASDAQ: BLKB),
today announced its arrival in the United States and introduces the
next generation of online giving technology. Everydayhero moves
beyond traditional fundraising and crowdfunding services to offer a
holistic giving experience that not only enables people to
fundraise, but also track and view all the activity that goes into
supporting the causes they love.
"We've researched the motivations and unmet needs of people who
give, and have found that raising money isn't the only measure of
the good people do for the causes they care about," said Simon
Lockyer, co-founder of everydayhero. "A lot of the time, effort,
and commitment given to supporting causes often goes unrecognized,
yet it all contributes to raising awareness and driving change. We
want people to see the broader picture of what they really give and
feel good about the impact they have, so we're excited to offer
this new approach to giving in the United States."
Introducing The Next Generation In Online Giving: The Giving
Footprint™
Existing crowdfunding platforms have made online giving a more
accessible and efficient channel. Everydayhero is leading the next
generation in online giving by transcending these platforms to
offer supporters a window into their entire giving life. By
integrating with tools many people use everyday, everydayhero
quantifies all the effort that goes into supporting a cause. Giving
information is aggregated from Twitter, Facebook, VolunteerMatch,
and MapMyFitness to create a person's unique Giving Footprint,
which grows over time. This tangible approach provides feedback and
recognition that ultimately boosts a person's energy, drive, and
commitment to continue to make a difference and better the
world.
Everydayhero enables users to do the following:
1. Choose a Cause: everydayhero helps users find the nonprofits
that mean the most to them. The service offers access to more than
a million nonprofit organizations. Each nonprofit is vetted and
verified by everydayhero to ensure fundraisers' and donors' money
safely reaches their chosen charity.
2. Create Their Own Giving Journey: everydayhero allows people
to help their favorite causes and nonprofits in their own unique
way -- some people run marathons to raise money, while others
prefer to volunteer time.
3. Watch Their Giving Footprint Grow: The Giving Footprint
provides feedback across four key areas of giving, which include
effort, voice, community, and money, to provide a dynamic
visualization that grows with each action a person takes to make a
difference.
- Effort - Integrations with MapMyFitness and VolunteerMatch
allow everydayhero to seamlessly track all of the effort that goes
into supporting a cause. This can include miles run or calories
burned while training for a race, or hours spent volunteering.
- Voice - everydayhero tracks social activity on Facebook and
Twitter to count how often a giving story is shared. Additionally,
the number of views an everydayhero supporter page receives is
tallied to show the full impact of a supporter's voice.
- Community - everydayhero helps its members to see the
collective impact of all users' efforts by showing how many total
users support the same causes, along with the collective amounts of
money raised and support given.
- Money - Recording and viewing donations made and funds raised
for a cause over a lifetime allows users to monitor their progress
and see the full extent of their impact over time.
To seamlessly track all of the hours spent volunteering and
giving back, everydayhero is integrated with VolunteerMatch, the
largest web-based volunteer engagement network offering more than
85,000 volunteer opportunities in the United States.
"Volunteering is an important part of many people's giving
journey," said Greg Baldwin, president of VolunteerMatch. "We are
pleased to be working with everydayhero to innovate and help more
people find and share their volunteer experiences."
For individuals involved in event and fitness-based fundraising,
everydayhero is integrated with MapMyFitness, a fitness tracking
application, to allow individuals to see the effort and time spent
training on their Giving Footprint.
"Much like fitness trackers quantify daily activity,
everydayhero tracks people's Giving Footprints to help them see the
bigger picture of their total efforts," said Robin Thurston,
president at MapMyFitness. "Integrating with a platform like
everydayhero is another way we're expanding our vision to make
fitness rewarding. Many of our users participate in fundraising
events and being able to recognize fitness tracking as part of
their giving is a leap forward in the nonprofit industry."
Everydayhero was founded in Australia and has helped hundreds of
thousands of people to raise more than $230 million and give to
nonprofits around the world. Starting today, people in the U.S. can
join everydayhero's rich giving community. Individuals or groups
looking for a new way to give and see the impact of all the good
they do can sign up by visiting www.everydayhero.com.
About everydayhero Everydayhero is a Blackbaud (NASDAQ: BLKB)
service that is transforming how people give to and connect with
the causes they care about most. Everydayhero believes every
fundraising and giving effort counts towards creating change and is
represented by far more than a dollar amount. The service helps
supporters to fundraise and volunteer for nonprofits and see how
their effort, voice, money, and community activity contribute to
the growth of their personal Giving Footprint. For more information
visit www.everydayhero.com.
About Blackbaud Serving the nonprofit and education sectors for
30 years, Blackbaud (NASDAQ: BLKB) combines technology and
expertise to help organizations achieve their missions. Blackbaud
works with approximately 30,000 customers in over 60 countries that
support higher education, healthcare, human services, arts and
culture, faith, the environment, independent K-12 education, animal
welfare and other charitable causes. The company offers a full
spectrum of cloud-based and on-premise software solutions and
related services for organizations of all sizes including:
fundraising, eMarketing, advocacy, constituent relationship
management (CRM), financial management, payment services, analytics
and vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as
a top company by Forbes, InformationWeek, and Software Magazine and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, the Netherlands, Ireland and the United Kingdom.
For more information, visit www.blackbaud.com.
Investors and others should note that we announce material
financial information to our investors using our website,
www.blackbaud.com, SEC filings, press releases, public conference
calls and webcasts. We use these channels as well as social media
to communicate with our customers and public about our company, our
services and other issues. It is possible that the information we
post on social media could be deemed material information.
Therefore, we encourage investors, the media, and others interested
in our company to review the information we post on the social
media channels listed on the "Investor Relations" section of the
company's website at www.blackbaud.com/investorrelations.
Forward-looking Statements
Except for historical information, all of the statements,
expectations, and assumptions contained in this news release are
forward-looking statements that involve a number of risks and
uncertainties. Although Blackbaud attempts to be accurate in making
these forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; risks associated with our products and
services capability to provide online giving experiences; risks
related to uncertainty regarding market acceptance of products and
services, including the adoption of online fundraising; risks
associated with the capability of our products and services to
aggregate data from multiple external sources and the ability to
successfully use those aggregations, including those aggregations
related to a unique Giving Footprint; the ability to achieve
success in fundraising initiatives; risks associated with
successful implementation of multiple integrated software products;
delays or interruptions in hosted services; failure to securely
collect, store and transmit personal information and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
Contacts Kristen Ford & Laura Spaventa 415.625.8555
everydayhero@launchsquad.com
Blackbaud (NASDAQ:BLKB)
Historical Stock Chart
From Jun 2024 to Jul 2024
Blackbaud (NASDAQ:BLKB)
Historical Stock Chart
From Jul 2023 to Jul 2024