GUADALAJARA, Mexico,
Feb. 8, 2022 /PRNewswire/
-- Betterware de México, S.A.P.I. de C.V. (Nasdaq:
BWMX) ("Betterware" or the "Company") today announced a new
corporate leadership structure to support the ongoing growth of its
business, including the operation of Jafra Cosmetics International,
Inc. and Jafra Mexico Holding Company B.V (collectively, "JAFRA"),
which were recently acquired, subject to certain conditions yet to
be fulfilled, as previously announced on January 18, 2022. The new leadership
structure recognizes the significant accomplishments of its
executives and includes a combination of new hires, promotions and
the continued leadership from executive management at
Betterware. All executives will report directly to
Luis G. Campos, Betterware´s
Executive Chairman of the Board.
Juan Luis Toscano, 58 years old,
is joining Betterware as Corporate Chief Talent Officer and will be
in charge of overseeing all human resources activities in
Betterware and JAFRA, to allow the Chief Executive Officers of each
company to focus on business strategy and growth. Mr.
Toscano has over 25 years of experience in Human Resources and, in
particular, with building and managing multicultural and
multifunctional teams. Prior to joining Betterware, Mr. Toscano
held positions with strong global brands including as Vice
President of Human Resources at Constellation brands, Senior
Director of Human Resources of Motorola Mobility (Google) and
Senior Director of Compensation of Motorola and Kellog's
Latin America.
Carlos Doormann, 51 years old, is
joining Betterware as Corporate Chief Financial Officer and will
ensure the correct functioning of all financial areas of Betterware
and JAFRA. Mr. Doormann´s activities will include strategic
and financial planning, investor relations and relations with banks
and external auditors. Mr. Doormann has significant
experience in execution of financial and business strategies,
investor relations, risk management, financial reporting, among
other areas of expertise. Prior to joining Betterware, he was Chief
Financial Officer of Grupo Alpura and Chief Financial Officer of
Club Premier Aeromexico. His diverse professional background
of nearly 30 years includes finance positions at leading global
companies including Philip Morris International, Kraft Foods,
Boehringer Ingelheim and Aeromexico in Mexico and in the United States. Mr.
Doormann holds a B.A. in Economics from ITAM and an MBA from
Yale University.
Mauricio Alvarez, 52 years old,
Chief Information Officer of Betterware since August 2020, has been promoted to the new
position of Corporate Chief Information Officer and will be in
charge of deploying and overseeing all technology developments in
Betterware and JAFRA to support future growth. Mr. Alvarez
holds responsibilities across information technology spanning
applications, data, cybersecurity and infrastructure. Prior
to joining Betterware, he was Chief Information Officer for the
USA, Mexico and Central
America regions of Atento and held Information Technology
and Innovation leadership roles at The Coca Cola Company. Mr.
Alvarez holds a B.A. in Information Technology, Universidad
Iberoamericana and Digital Business Leadership, Digital
Transformation from Columbia
University.
Rebeca Figueroa, 32 years old,
New Business Director of Betterware since July 2021, has been promoted to Chief Commercial
Model Officer, and will be in charge of replicating Betterware´s
commercial model and three strategic pillars in JAFRA. Ms.
Figueroa joined Betterware in 2015 in the Business Intelligence
team and served as Betterware's Marketing Director from 2016
through 2019 leading product innovation, merchandising and brand
communications. She has significant experience in direct
selling, sales and marketing strategy and business analytics.
Ms. Figueroa holds a B.A. in Actuarial Science from Universidad
Autónoma de Guadalajara and MBA
from the University of Toronto.
Andres Campos, 38 years old,
continues as Chief Executive Officer of Betterware. Mr. Campos has
held the position of Chief Executive Officer of Betterware since
2018. He joined Betterware in 2012 as Strategy and New
Business Director and became Commercial Director in 2014 and Chief
Executive Officer in 2018. Prior to joining Betterware, he
was Corporate Banking Associate of Grupo Financiero Banamex (Citi)
and began his career in auditing at KPMG. Mr. Campos holds a
B.A. in Business Administration from ITESM and MBA from
Cornell University.
Diana Jones, 40 years old,
continues as Chief Financial Officer of Betterware.
Mrs. Jones has served as Betterware's Chief Financial officer since
2020. She previously performed as Betterware's Comptroller Director
(2018-2019) and Director of Financial Planning (2019-2020). Prior
joining the Company, she worked as Director of External Audit in
KPMG Cardenas Dosal, S.C., (2003-2018), including a period in the
New York City office from 2008 to
2010. Mrs. Jones holds a degree in Public Accounting
and Finance from the Monterrey Institute of
Technology and Higher Education (ITESM), as well as an MBA
with specialty in Finance from Tecmilenio University. She is also a
Certified Public Accountant at the Mexican Institute of Public
Accountants.
About Betterware de México, S.A.P.I. de C.V.
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
creating innovative products that solve specific needs regarding
organization, practicality, space saving and hygiene within the
household. Betterware's wide product portfolio includes home
organization, kitchen, commuting, laundry and cleaning, as well as
other categories that include products and solutions for every
corner of the household.
The Company has a differentiated two-tier network of
distributors and associates that sell their products through twelve
catalogues per year. All products are designed by the Company and
under the Betterware brand name through its different sources of
product innovation. The Company's state-of-the-art infrastructure
allows it to safely and timely deliver its products to every part
of the country, backed by the strategic location of its national
distribution center. Today, the Company distributes its products in
Mexico and Guatemala, and has plans of additional
international expansion.
Supported by its asset light business model and its three
strategic pillars of Product Innovation, Business Intelligence and
Technology, Betterware has been able to achieve sustainable
double-digit growth rates by successfully expanding its household
penetration and share of wallet.
Contacts:
Company:
Betterware IR
ir@better.com.mx
+52 (33) 3836 0500 Ext. 2011
Or:
ICR
Investor
Relations:
Allison Malkin
203-682-8225
Public Relations
Alecia
Pulman
203-682-8224
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SOURCE ICR/ Betterware de Mexico