APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), the leading business analytics software solutions provider, and Cortell, Business Intelligence consultants and implementation partners of Applix, today announced that Allied Express has selected Applix�s technology to improve its financial and operational planning, reporting and analytics, with added visibility into key performance indicators through dashboards. Allied Express is the largest independently owned�courier and express freight business in Australia. With a fleet of more than 1,000 vehicles, the company covers the entire country, providing a comprehensive range of fast, efficient express transport services. Allied was recently presented the award for the best �Customer Service for a Large Company� in the Western Sydney Industry Awards for Excellence & Innovation. Between its multi-channel courier network and a strict focus on excellence in customer service, Allied Express has vast amounts of customer data to analyze and report. The freight company selected Cortell and Applix to provide quick, simple access to a �single version of the truth� for faster reporting and more accurate decision making. The Applix platform provides one view of information, but still allows a user to drill into the data and transactions to complete advanced analytics. �Organizations of all sizes are looking for a flexible, easy to manipulate platform to meet their business agility needs,� said Ben Plummer, senior vice president of marketing and alliances for Applix. �Applix�s technology offers insight into critical questions, allowing decision makers to easily convert stored data into actionable information and to adapt business strategies in real-time.� As in most organizations, Allied, with the implementation of a datamart earlier in 2007, captured all the information employees need to make effective business decisions. Michelle McDowell, managing director at Allied Express, explains that the trouble is what to actually do with all of this information: �Instead of analyzing the good, bad and ugly, we spend too much time preparing reports. With Cortell�s experience in our industry and the simplicity of the Applix platform, we can eliminate the extra cycles associated with readying reports and can further focus on better service to our customers.� Recently, Allied has begun receiving more ad-hoc analytical queries from both within the business and its customers. �We can now get accurate information to the right people in a timely manner, enabling them to make more strategic decisions based on predictive intelligence rather than historical information,� said McDowell. �Due to our global reach and deep penetration of the market, we can easily provide use cases to prospective clients,� said Matthew Hill managing director of Cortell Australia. �Providing examples of how another company, in the same industry, had successfully deployed Applix�s solutions, enabled Allied to see the exact benefits that could be realized.� About Allied Express Allied Express is the largest, independently owned courier and express freight company in Australia with offices in all major mainland capitals. Their fleet of over 1000 vehicles covers the entire country with a comprehensive range of fast, efficient express transport services ranging from the inner city bicycles to line-haul vehicles. In fact, as long as there�s a road to it, there isn�t a place in Australia to which they can�t deliver, or from where they can�t pick-up. For more information, please visit www.alliedexpress.com.au. About Cortell Cortell Australia Pty Ltd is part of the Cortell International Group of companies. With offices in North America, South Africa, Australia and New Zealand, Cortell has been delivering Business Intelligence Solutions on the Applix TM1 platform for over 10 years. Cortell has built up extensive experience in developing Budgeting, Forecasting, Reporting, Costing and Profitability solutions for clients and delivering these world-class solutions for a wide range of industries. As a Business Intelligence Consultancy, Cortell specializes in providing solutions to clients to improve business performance. More information on Cortell is available at: www.cortellgroup.com. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.