APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced that Maritime New Zealand (Maritime NZ), the agency responsible for maritime safety, security and environmental protection, has chosen the Applix platform to fulfill its reporting, budgeting and forecasting needs. The Applix solution, implemented by local reseller Cortell New Zealand Limited, was subjected to a rigorous evaluation process, but beat out the competition due to its business analytics features, functionality and flexibility. �Initially, the focus was solely on budgeting and overhead allocations with information being fed back into the general ledger for subsequent reporting,� said Trevor Coad, General Manager, Corporate Services of Maritime NZ. �However, once the team realized the power of Applix�s technology, we amended our requirements and significantly expanded the project so that all reporting would flow through the new solution.� �We conducted a very aggressive review process which included various, in-depth evaluation areas,� Coad�continued. �We visited reference sites of Applix and other players in the market and were particularly impressed by Applix�s recalculation speed and flexibility. This gave us confidence to choose Applix.� Maritime NZ serves a wide range of maritime operations from large merchant ships to small recreational craft in New Zealand ports. The primary function of the organization is to ensure the marine environment is safe, secure and clean for all its users by developing, monitoring and enforcing safety and protection rules, while educating the community about best practices in safety and environmental standards. This responsibility includes a wide range of maritime activity, such as ensuring lighthouses and radio services are working properly, inspecting ships, as well as investigating accidents, oil spills, and other such incidents. Previously, Maritime NZ�s budgeting process was conducted via Excel workbooks that were distributed to local and regional managers. Since this process proved to be unwieldy, slow and prone to errors, Maritime NZ decided to upgrade the system. Maritime NZ�s project began in early March 2007. It made its decision to go with Applix in June and the implementation started shortly thereafter. Applix is expected to go live in August 2007. �As we work with Maritime NZ on their implementation of Applix�s business analytics solution, we see that the group�s expansive vision includes not only far more efficient processes for forecasts, budgets and reports,� said Matthew Hill, Cortell New Zealand, Ltd, the Applix partner. �It also encompasses a focus on leading and future-oriented indicators, increasing collaboration between team members, and obtaining better alignment between performance measures and strategy � a practical but well-wrought plan for business improvement that this solution will readily facilitate.� �Today�s agile company understands the significant value and benefits derived from implementing a business analytics solution that effectively incorporates various aspects of business intelligence and performance management,� said Ben Plummer, vice president, marketing and strategic alliances, Applix, Inc. �Maritime NZ selected Applix for its flexibility, capabilities for broad use across the organization, and performance levels. With Applix, Maritime NZ will be able to tap into and integrate various systems throughout the organization, which will immediately strengthen business analytics and provide quick cost savings and return on investment.� About Maritime New Zealand Maritime New Zealand (Maritime NZ) is a Crown entity whose objectives and requirements are set out in the Maritime Transport Act (1994) and are aligned with the New Zealand Transport Strategy (2002). Maritime NZ serves a wide range of customers ranging from large bulk carriers arriving in New Zealand to discharge oil or load wood chips, to white water rafts offering adventure tourism on high-country rivers. The organization�s main focus is to ensure the maritime environment is safe, secure and clean for all its users and that it stays that way well into the future. More information on Maritime NZ is available at: www.maritimen.govt.nz/default.asp. About Cortell Cortell New Zealand Ltd is part of the Cortell International Group of companies. With offices in North America, South Africa, Australia and New Zealand, Cortell has been delivering Business Intelligence Solutions on the Applix TM1 platform for over 10 years. Cortell has built up extensive experience in developing Budgeting, Forecasting, Reporting, Costing and Profitability solutions for clients and delivering these world-class solutions for a wide range of industries. As a Business Intelligence Consultancy, Cortell specialises in providing solutions to clients to improve business performance. More information on Cortell is available at: www.cortellgroup.com. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.