The Alkaline Water Company Adds New State-of-the-Art Midwest Copacker, Century Springs
June 30 2022 - 9:15AM
Business Wire
Alkaline88® Increases Capacity and Reduces
Freight Costs with the Addition of Century Springs near Milwaukee,
Wisconsin
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, today announced the start
of production of Alkaline88® in state-of-the-art copacking plant
Century Springs in Wauwatosa, Wisconsin. The plant’s large and
small bottle lines will increase production capacity for the
Company while its geographic location will decrease costs and
carbon footprint associated with freight.
“Century Springs will be producing Alkaline88® in the Midwest
region for the first time in our company’s history,” said Frank
Lazaran, President and CEO of The Alkaline Water Company. “This
state-of-the-art facility outside of Milwaukee will provide a
strategic production center for Alkaline88® and support further
expansion in a market where we see significant upside for
growth.
“Alkaline88 is being produced around the country by a strong
network of copacking partners. This network supports increasing
sales that are being driven by organic growth, SKU expansion, and
new retail clients. While industries around the country are facing
inflationary pressure, we continue to optimize our network of raw
materials manufacturers and copackers to partially offset the
increasing costs associated with freight. This is part of a broader
company-wide strategy to continue to drive topline revenue growth
while striving to put the company on a pathway to
profitability.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label. In 2021, The
Alkaline Water Company was pleased to welcome Shaquille O’Neal to
its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
About Century Springs:
Century Springs, located in the upper Midwest, is a bottler and
distributor of spring water and other products to Businesses, Homes
& Retailers. Their copacking division, Midwest Co-Packing
produces functional beverages in premium bottles and packaging for
private label, store brands and national brands.
To learn more about Century Springs, please visit
www.centurysprings.com, www.midwestcopacking.com or connect with
them on Facebook or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the plant’s large and small bottle lines will increase production
capacity for the Company while its geographic location will
decrease costs and carbon footprint associated with freight; that
this state-of-the-art facility outside of Milwaukee will support
further expansion in a market where the Company sees significant
upside for growth; and a broader new company-wide strategy to
continue to drive topline revenue growth while striving to put the
Company on a pathway to profitability.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s copacking facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
copackers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that copackers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220630005158/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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