BEIJING, March 26, 2014 /PRNewswire/ -- AirMedia Group
Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading
operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers,
today announced that it fully launched its interactive platform in
Beijing Capital International Airport ("Beijing Airport") on
March 20, 2014. It also announced
that all the air passengers who attend the lucky draw before
June 30, 2014 will be able to obtain
a complimentary one day car rental coupon provided by China Auto
Rental Holdings Inc.
AirMedia developed an interactive platform with a lucky draw
system on its TV-attached digital frames. The interactive platform
is built on AirMedia's TV-attached digital frames and will
integrate with AirMedia's digital TV screens in airports in the
future. AirMedia currently has 438 TV-attached digital frames in
Beijing Airport.
By sending a text message or scanning a QR code, air
passengers can attend lucky draws. AirMedia has prepared prizes
varying from month to month to better attract viewer attention. The
grand prize of this April, for example, will be 4-year use rights
of a Cadillac car. The mobile phone number of winners and remaining
numbers of each prize will be displayed in real time on the
screens.
Clients' products will have chances to continually reach
participating air passengers on their mobile phones during the
process. The interactive platform will also motivate air passengers
to take certain desired actions, such as to download clients'
mobile applications.
AirMedia's TV-attached digital frames will serve as a gateway to
this interactive platform. Through the gateway, the interactive
platform will eventually accumulate a new user base with the data
gathered during the lucky draw and continue to provide services to
such users via multiple ways such as WeChat, micro-blog, mobile
application, and Internet. Through the interactive platform,
clients can continuously communicate with those air passengers not
only at airports but elsewhere in their daily lives through mobile
devices.
"We are extremely excited about this new product, which will not
only turn around our unprofitable TV-attached digital frames and
digital TV screens in airports, but also become a significant
revenue stream of the Company. The interactive platform will not
only increase the media value of our products by attracting greater
viewer attention, but also enable us to charge clients an
effectiveness-based performance fee in addition to the regular
display fee," commented Mr. Herman
Guo, chairman and chief executive officer of AirMedia.
"We believe this interactive platform will not cannibalize the
clients' budgets with respect to our other product lines because
the budgets for the interactive platform usually come from clients'
separate budgets for events and promotion, which we were previously
rarely able to reach. We expect the interactive platform will also
expand our customer base by adding clients from Internet and mobile
Internet companies. We expect to launch this product in more
airports this year," commented Mr. James
Feng, president of AirMedia, who is in charge of AirMedia's
overall sales.
About AirMedia Group Inc.
AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of
out-of-home advertising platforms in China targeting mid-to-high-end consumers.
AirMedia operates the largest digital media network in China dedicated to air travel advertising.
AirMedia operates digital frames in 31 major airports and digital
TV screens in 31 major airports, including most of the 30 largest
airports in China. In addition,
AirMedia sells advertisements on the routes operated by seven
airlines, including the four largest airlines in China. In selected major airports, AirMedia
also operates traditional media platforms, such as billboards and
light boxes, and other digital media, such as mega-size LED
screens.
In addition, AirMedia has obtained exclusive contractual
concession rights until the end of 2020 to develop and operate
outdoor advertising platforms at Sinopec's service stations located
throughout China.
For more information about AirMedia, please visit
http://www.airmedia.net.cn.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expect," "anticipate," "future," "intend," "plan,"
"believe," "estimate," "confident" and similar statements. Among
other things, the Business Outlook section and the quotations from
management in this announcement, as well as AirMedia Group Inc.'s
strategic and operational plans, contain forward-looking
statements. AirMedia may also make written or oral forward-looking
statements in its reports to the U.S. Securities and Exchange
Commission, in its annual report to shareholders, in press releases
and other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that
are not historical facts, including statements about AirMedia's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties
include, but are not limited to: if advertisers or the viewing
public do not accept, or lose interest in, AirMedia's air travel
advertising network, AirMedia may be unable to generate sufficient
cash flow from its operating activities and its prospects and
results of operations could be negatively affected; AirMedia
derives most of its revenues from the provision of air travel
advertising services, and any slowdown in the air travel
advertising industry in China may
materially and adversely affect its revenues and results of
operations; AirMedia's strategy of expanding its advertising
network by building new air travel media platforms and expanding
into traditional media in airports may not succeed, and its failure
to do so could materially reduce the attractiveness of its network
and harm its business, reputation and results of operations; if
AirMedia does not succeed in its expansion into gas station,
in-flight Internet services and in-air multimedia platform or other
outdoors media advertising, its future results of operations and
growth prospects may be materially and adversely affected; if
AirMedia's customers reduce their advertising spending or are
unable to pay AirMedia in full, in part or at all for a period of
time due to an economic downturn in China and/or elsewhere or for any other
reason, AirMedia's revenues and results of operations may be
materially and adversely affected; AirMedia faces risks related to
health epidemics, which could materially and adversely affect air
travel and result in reduced demand for its advertising services or
disrupt its operations; if AirMedia is unable to retain
existing concession rights contracts or obtain new concession
rights contracts on commercially advantageous terms that allow it
to operate its advertising platforms, AirMedia may be unable to
maintain or expand its network coverage and its business and
prospects may be harmed; a significant portion of AirMedia's
revenues has been derived from the six largest airports and four
largest airlines in China, and if
any of these airports or airlines experiences a material business
disruption, AirMedia's ability to generate revenues and its results
of operations would be materially and adversely affected;
AirMedia's limited operating history makes it difficult to evaluate
its future prospects and results of operations; and other risks
outlined in AirMedia's filings with the U.S. Securities and
Exchange Commission. AirMedia does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
Investor Contact:
Raymond Huang
Senior Director of Investor Relations
AirMedia Group Inc.
Tel: +86-10-8460-8678
Email: ir@airmedia.net.cn
SOURCE AirMedia Group Inc.