The Only Way to Bring a Gigantic Flaming
Chipmunk-Headed Tornado Twisting Dino-Legged Turtle-Shelled
Bowslinger with a Robot Voice and a Jet Pack to Life!
Fans to Submit their Skylander Designs for
Chance to have Creations Featured in Game at Launch!
Since the launch of Skylanders®, kids around the world have sent
Toys For Bob, the pioneers of the toys-to-life category, hand-drawn
Skylanders with one special request – please bring my Skylander to
life. This October, Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), will make
that wish a reality. For the first time, Skylanders®
Imaginators will empower Portal Masters to unleash their
imaginations by giving them the freedom to create their own
Skylander.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160601005693/en/
Meet King Pen - King Pen is a new
Skylander Sensei making his debut in Skylanders Imaginators. As one
of the 31 new characters in the game, King Pen has risen to be the
leader of the Skylander Senseis and is widely known for his
Flipper-Fu attack. In Skylanders Imaginators, Senseis help train
created Imaginators by offering a range of in-game benefits.
(Graphic: Business Wire)
“Since we launched the very first Skylanders game, we have
received countless letters and drawings from kids all over the
world sharing their vision for their own Skylanders. No matter how
in touch with our 'inner kids' we might think we are as adults,
nothing comes close to the endless creativity that springs from the
mind of an inspired kid,” said Eric Hirshberg, CEO of Activision
Publishing, Inc. "We've turned this year's game into the ultimate
blank canvas for kids' imaginations so they can create and play
their own Skylanders.”
Skylanders Imaginators gives players immense
possibilities -- including appearance, powers, abilities, names,
catchphrases, musical themes and much more -- to create the wildest
Skylanders imaginable. The amazing depth of the creation system
could allow for more than a googol distinctive characters.
With the evil Kaos on a new quest to take over Skylands, it’s up
to Portal Masters everywhere to create their own Skylanders – known
as Imaginators – using the new elementally-aligned toy type called
the Creation Crystal. Creation Crystals allow players to transport
their Imaginators to consoles at anytime, anywhere!
Skylanders Imaginators introduces Skylanders Senseis,
all-new heroes who represent 10 powerful Battle Classes such as
Knight, Sorcerer, Bowslinger, Brawler and more. Skylanders Senseis
help train created Imaginators by offering a range of benefits
including unlocking super-cool Imaginator weapons, providing access
to special areas in the game, as well as bestowing Secret
Techniques across the Battle Classes. Senseis also have their own
unique benefits including the extraordinary ability to unleash
Sky-Chi – the ultimate Battle Class super move. There are a total
of 31 Senseis, which include some fan-favorite villains who have
been reformed and now fight for good!
“Skylanders consistently delivers on innovative gameplay
experiences. With customization a dominant trend in the consumer
market, the fact that Skylanders Imaginators will allow kids
to bring their own creations to life is a game changer and one our
customers will enjoy,” said Richard Barry, Global Chief
Merchandising Officer, Toys“R”Us, Inc. “We are proud to continue to
serve as a marquee Skylanders destination, and look forward to
fans’ excitement when the new Skylanders Imaginators game
arrives this holiday season.”
To celebrate imaginations coming to life, Activision is kicking
off the “Skylanders Art-to-Life Contest.” Starting today,
Portal Masters are invited to submit drawings of their own created
Skylanders for a chance to have their characters represented in the
Skylanders Imaginators game at launch! To participate, fans
simply draw their imagined Skylander and submit it via Instagram or
Twitter with the dedicated hashtag #SkylandersArtContest, or to us
directly at SkylandersCommunity@Activision.com. The judging panel
will include Toys For Bob who will determine a grand prize winner.
For more information, including rules, visit:
Skylanders.com/SkylandersArtContest.
Starting today, fans can pre-order Skylanders Imaginators
Starter Packs which include two new Skylanders characters, a
Creation Crystal, Portal of Power® and the full AAA game.
Skylanders Imaginators will be available on Xbox 360™ and
Xbox One™ video game and entertainment systems from Microsoft,
PlayStation® 3 and PlayStation® 4 computer entertainment systems
and Nintendo’s Wii U™ system.
Developed by Toys For Bob, Skylanders Imaginators
supports all 300+ Skylanders toys from previous games. The game
will be available on October 16 in North America for the suggested
retail price of $74.99. For more information, fans can check out
the debut of the Skylanders Snapchat channel or watch the story
unfold here and here.
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern – swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1. Skylanders®
SuperChargers launched on September 20, 2015 and expanded upon the
franchise’s signature gameplay to introduce vehicles-to-life for
the first time.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website, www.activision.com
or by following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected
release dates of Skylanders Imaginators, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
©2016 Activision Publishing, Inc., SKYLANDERS IMAGINATORS,
SKYLANDERS, SKYLANDERS SUPERCHARGERS, SKYLANDERS TRAP TEAM,
SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP
FORCE, SWAP FORCE, LIGHTCORE, PORTAL OF POWER and ACTIVISION are
trademarks of Activision Publishing, Inc.
¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories
View source
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For Media Inquiries:PMK•BNCKatie
Harris-Maines,
310.854.4856katie.harris-maines@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424.744.5864dior.brown@activision.com
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