Activision Blizzard Announces Sale of Special Call of Duty®: Black Ops III Personalization Pack to Support Veteran Hiring
December 15 2015 - 6:03PM
Business Wire
All Profits Will Support the Call of Duty
Endowment’s Efforts to Connect Veterans with High-Quality Jobs
Activision Blizzard (Nasdaq: ATVI) today announced a new in-game
program to support the Call of Duty Endowment’s nationwide efforts
to help unemployed veterans find high-quality careers. The C.O.D.E.
Warriors Personalization Pack for Activision’s Call of Duty®:
Black Ops III (PS4/XboxOne/PC), developed by Treyarch, includes
3x reticles, a calling card and custom weapon camo. The pack is
$3.99 in the in-game store and the Sony and Microsoft online
stores. All profits will go directly to the Call of Duty
Endowment’s effort to help veterans secure quality careers when
they leave military service.
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The Call of Duty Endowment is a non-profit, public benefit
corporation founded in 2009 by Activision Blizzard CEO Bobby
Kotick. With a mission to identify and fund the best and most
effective employment-focused veteran-serving organizations, the
Call of Duty Endowment is well on its way to meeting its goal of
placing 25,000 veterans in jobs by the end of 2018. To-date, the
Call of Duty Endowment has funded more than 17,500 job
placements.
“This is a great way to honor and assist our heroes as they
return to civilian life,” said Rob Kostich, Senior Vice President
and General Manager of the Call of Duty franchise. “The
personalization pack lets the Call of Duty community help veterans,
while playing a game they love. We’re grateful to our players and
our platform partners for helping veterans secure high-quality
careers.”
About Activision Blizzard
Activision Blizzard, Inc., a member of the S&P 500, is the
world’s most successful standalone interactive entertainment
company. It develops and publishes games based on some of the most
beloved entertainment franchises, including Call of
Duty®, Destiny, Skylanders®, Guitar Hero®, World of Warcraft®,
StarCraft®, Diablo®, and Hearthstone®: Heroes of
Warcraft™. The company is one of the FORTUNE "100 Best
Companies To Work For®" 2015. Headquartered in Santa Monica,
California, it has operations throughout the world, and its games
are played in 196 countries. Activision Blizzard makes
games for leading interactive platforms. More information
about Activision Blizzard and its products can be found
on the company’s website, www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded
by Bobby Kotick, CEO of Activision Blizzard. The organization seeks
to help veterans find high-quality careers by supporting groups
that prepare them for the job market and by raising awareness of
the value vets bring to the workplace. For more information about
the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized
roman numeral III are trademarks of Activision Publishing, Inc. All
other trademarks and trade names are the properties of their
respective owners.
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Rubenstein CommunicationsLauren Condoluci,
212-843-8493lcondoluci@Rubenstein.com
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