Guitar Hero® Live Puts Fans in the Game with Crowd-Sourced Music Video for Ed Sheeran’s “Sing”
October 15 2015 - 11:00AM
Business Wire
“Guitar Hero TV Star” Gives Fans the Chance
to Star in the First User-Generated Music Video for Guitar Hero
Live with the World Premiere Video Playable in the Game
Fans to Submit Lip-Synching Clips through
the Popular musical.ly Mobile App
In celebration of the highly anticipated return of Guitar Hero,
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), is partnering with
crowd-sourced music video creation app musical.ly to kick off
Guitar Hero TV Star, which will ask fans to submit clips of
themselves singing and dancing along to Ed Sheeran’s hit song
“Sing.” The end result will be a world premiere, user-generated
music video in GHTV, Guitar Hero Live’s playable music video
network.
“Guitar Hero Live gives you the thrill of being a rock
star by playing in front of real crowds or awesome music videos, so
we wanted to give fans the opportunity to become stars of their own
music video that will be featured and playable in the game. This is
something that has never been done before, and we believe it is the
perfect way to celebrate the launch of the game,” said Tim Ellis,
CMO of Activision Publishing, Inc. “With GHTV, the game’s online
playable music video network, we can deliver all kinds of gameplay
experiences that just weren’t possible in the past. To put real
fans into a video that people can play along to in the game is an
expression of the innovation that we have built into Guitar Hero
Live, and we’re excited for fans to play along – and sing along
– to the music.”
“Guitar Hero and musical.ly share a similar vision to make music
more participatory and interactive,” said Jun Zhu, co-founder and
co-CEO of musical.ly. “Millions of people use musical.ly every day,
and we’re thrilled to help them take over the stage, show their
talent, and connect with their favorite artists.”
GHTV, the world’s first playable music video network, is a
revolutionary way to play Guitar Hero, allowing fans to play along
to a continually updated collection of official music videos, from
the newest releases to favorite hits. Just one of the gameplay
modes in Guitar Hero Live, GHTV is a living, breathing
platform that will continue to grow, serving as an ever-expanding
source for music discovery. And with the premiere of the
fan-sourced music video for Ed Sheeran’s “Sing,” players will be
able to jam along to the first ever fan-sourced video in GHTV.
Starting today through October 25, video clips will be chosen by a
music video editor from those submitted through the musical.ly app
and then shared through Twitter and Instagram with the official
#GuitarHeroTVStar hashtag. Fans can visit
www.guitarhero.com/GHTVstar to find out more information on how to
participate.
Activision worked with San Francisco-based agency AKQA to create
GHTV Star, which is just one of multiple collaborations AKQA is
working on for Guitar Hero Live.
Guitar Hero Live will be available on October 20 in North
America and October 23 in Europe on PlayStation®4 and PlayStation®3
computer entertainment systems, Xbox One, the all-in-one games and
entertainment system, Xbox 360 games and entertainment system from
Microsoft, the Wii U™ console as well as iOS devices including
iPad, iPhone and iPod Touch. For more information, please visit
http://www.guitarhero.com, www.facebook.com/GuitarHero,
www.youtube.com/guitarhero, or follow @guitarhero on Twitter and
Instagram.
About Activision Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company’s website, www.activision.com or by
following @Activision.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about Guitar
Hero Live, including with respect to its launch date, features,
gameplay and playability, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing’s actual future results to
differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION, FREESTYLEGAMES, GUITAR HERO and GH are trademarks of
Activision Publishing, Inc. "PlayStation" and "PS3" are registered
trademarks. "PS4" is a trademark of Sony Computer Entertainment
Inc. Nintendo trademarks and copyrights are properties of Nintendo.
All other trademarks and trade names are the properties of their
respective owners.
"PlayStation" and "PS3" are registered trademarks and "PS4" is a
trademark of Sony Computer Entertainment Inc. Microsoft, Windows,
Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or
trademarks of Microsoft Corporation.
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Activision Publishing, Inc.Kelvin Liu,
310-255-2213PR
Managerkelvin.liu@activision.com
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