CARLE PLACE, N.Y., June 9, 2020 /PRNewswire/ -- Today,
1-800-Flowers.com®, one of the world's leading floral providers,
announced it has collaborated with global design talent, Jason Wu,
to release an exclusive assortment of modern and elegant bouquets.
The Jason Wu for Wild Beauty™ collection, which is now
available nationwide, features on-trend arrangements that embody
the designer's signature aesthetic of femininity and
sophistication. Behind-the-scenes content, specially designed
'thank you' notes and the ability to preview select bouquets in 3D
will allow customers to have an immersive digital experience as
they are introduced to the new collection. This marks Jason Wu's
first collaboration with a floral and gifting brand.
"Jason Wu is one of the world's most renowned fashion
designers and we are thrilled to collaborate with him on this truly
original collection, which reflects his unique point of view in
floral design and bouquet presentation," said Valerie Ghitelman, Vice President, Product
Development and Design, 1-800-Flowers.com. "We are excited to not
only share these beautifully crafted arrangements with our
customers, but to engage them with distinctive content that
provides insights into Jason's design influences and more."
"Playing a role in the intimate decision of what one chooses to
wear each day is such an important part of what I do," said Jason
Wu. "To extend this concept to the graceful details people bring
into their homes is an honor. This collection with
1-800-Flowers.com is especially meaningful to me because of my
lifelong love of flowers. Floral elements continuously inspire me
and have been a consistent theme throughout my entire career. I'm
thrilled to celebrate the beauty of flowers in this new and special
way."
A Collection Influenced by Jason Wu's Design
Aesthetic
Jason's design influences, such as modern
femininity and refined style, are reflected throughout the entire
Jason Wu for Wild Beauty collection. Chic, gathered
arrangements include freshly cut flowers – such as roses,
sunflowers, gerbera daisies, thistle, aster and mini calla lilies,
among others – that are grown with love at select eco-friendly,
sustainable farms. Each bouquet, which includes a mix of textures
and florals unique to the season, arrives wrapped in white kraft
paper and is nestled inside a signature gift box. Customers can
also opt to order a galvanized flower pail to showcase their
arrangement. The collection includes:
- Citrus Crush™ Bouquet by Jason Wu for Wild Beauty
- Watercolor Chiffon™ Bouquet by Jason Wu for Wild Beauty
- Wild Cascade™ Bouquet by Jason Wu for Wild Beauty
- Poplin Crème™ Bouquet by Jason Wu for Wild Beauty
- Silken Roses™ Bouquet by Jason Wu for Wild Beauty
Engaging Content Allows Customers to Virtually Step into the
Studio with Jason Wu
Bouquets from the Jason Wu for Wild
Beauty collection come with a custom hangtag, which prompts
recipients with a QR code to enjoy a mobile web experience.
Exclusive and engaging content includes behind-the-scenes footage
from Jason's Ready-To-Wear Fall 2020 New York Fashion Week Show and
the Jason Wu for Wild Beauty collection photo shoot, both of which
took place earlier this year. It also provides access to special
'thank you' notes whereby bouquet recipients can instantly connect
with and send a digital message to the sender. Find all this at
www.1800flowers.com/jasonwu-connect.
Augmented Reality and 3D Visualization Brings Arrangements to
Life
The 1-800-Flowers.com 3D and augmented reality feature
enables web shoppers to preview three of the Jason Wu for Wild
Beauty collection bouquets in 3D and then in their own spaces with
augmented reality using their mobile devices. With this innovative
feature, shoppers can bring their arrangements to life, enabling
them to better understand the size, color and design of the
products before they even purchase them. On Apple Pay-enabled
devices, gift-givers can also seamlessly check out and pay within
the augmented reality experience.
Beautiful! Free Shipping for Celebrations Passport®
Members
When shopping this new collection, customers can
take advantage of the company's Celebrations Passport® loyalty
program, which provides members with free, standard shipping and no
service charge on purchases for one full year across the
1-800-FLOWERS.COM, Inc. family of brands.
As new offerings are introduced to the collection, customers can
stay up-to-date by connecting with 1-800-Flowers.com on Facebook,
Twitter and Instagram and Jason Wu on Facebook, Twitter and
Instagram using the hashtag #JasonWuWildBeauty.
About 1-800-Flowers.com®
For more than 40
years, 1-800-Flowers.com has offered truly original
floral arrangements, plants and unique gifts to celebrate
birthdays, anniversaries, everyday occasions and deliver comfort
during times of grief. Backed by a caring team obsessed with
service, 1-800-Flowers.com provides customers thoughtful ways to
express themselves and connect with the most important people in
their lives. 1-800-Flowers.com is part of
the 1-800-FLOWERS.COM, Inc. family of brands. Shares
in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
FLWS-18F
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