1-800-FLOWERS.COM, Inc. Announces Equity Investment in Flores Online, A Leading Brazilian Floral and Gift Retailer
June 04 2012 - 8:30AM
Business Wire
1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world’s leading
florist and gift shop, today announced that it has made an equity
investment in Flores Online, one of Brazil’s leading floral and
gift retailers. 1-800-FLOWERS.COM has teamed with San Paolo,
Brazil-based BR Opportunities, which has also taken an equity stake
in Flores Online.
Jim McCann, Founder and CEO, said, “As the world’s leading
Florist and Gift Shop, 1-800-FLOWERS.COM is in the business of
delivering smiles for our customers. We believe this mission
transcends geographic and cultural borders and, increasingly, our
customers expect us to help them with their social expressions both
locally and around the world. That is why we are very excited to be
partnering with Flores Online, one of Brazil’s and, indeed South
America’s, leading floral and gift retailers. We are especially
pleased to be working with Eduardo Casarini and his family, the
founders of Flores Online, because they share both our family
business culture and our passion for engaging directly with our
customers to build deep and lasting relationships.”
McCann added that, “This investment also offers us the
opportunity to work with Carlos Miranda and his San Paolo,
Brazil-based BR Opportunities private equity fund. Carlos is
someone whose business acumen and style I have long admired.
Together with Eduardo Casarini and his family, we have formed a
team that, we believe, will be able to leverage our combined assets
and expertise to build an even stronger and more prosperous Flores
Online business in what is one of the most exciting economies in
the world today.”
About 1-800-FLOWERS.COM,
Inc.
1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift
shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or
www.1800flowers.com) has been helping deliver smiles for our
customers with gifts for every occasion, including fresh flowers
and the finest selection of plants, gift baskets, gourmet foods,
confections, candles, balloons and plush stuffed animals. As
always, our 100% Smile Guarantee backs every gift.
1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named
winner of the Mobile Shopping Summit’s “BestMobile Site of 2011.”
1-800-FLOWERS.COM was also rated number one vs. competitors for
customer satisfaction by STELLAService and named by the E-Tailing
Group as one of only nine online retailers out of 100 benchmarked
to meet the criteria for Excellence in Online Customer Service.
1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 100:
America’s Best Retail Web Sites” for 2011. The Company’s BloomNet®
international floral wire service (www.mybloomnet.net) provides a
broad range of quality products and value-added services designed
to help professional florists grow their businesses profitably. The
1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as
popcorn and specialty treats from: The Popcorn Factory®
(1-800-541-2676 or www.thepopcornfactory.com); cookies and baked
gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium
chocolates and confections from Fannie May® confections brands
(www.fanniemay.com and www.harrylondon.com); gift baskets and
towers from 1-800-Baskets.com® (www.1800baskets.com); incredible,
carved fresh fruit arrangements from FruitBouquets.comsm
(www.fruitbouquets.com); wine gifts from Winetasting.com®
(www.winetasting.com); top quality steaks and chops from
Stockyards.com (www.stockyards.com); as well as premium branded
customizable invitations and personal stationery from
FineStationery.com (www.finestationery.com). The Company’s
Celebrations® brand (www.celebrations.com) is a premier online
destination for fabulous party ideas and planning tips.
1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate
social responsibility initiatives including continuous expansion
and enhancement of its environmentally-friendly “green” programs as
well as various philanthropic and charitable efforts. Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
About Flores Online
Flores Online is a pioneer and leading online flower and gift
shop in Brazil. The brand was established in 1998 by the
Casarini family amid the Internet boom in the
country. Considered one of the most successful e-commerce
companies in Brazil, Flores Online offers a broad range of
personalized gifts with national delivery within 48 hours,
including flowers, chocolates, sweets, drinks, and beauty
items. On the company’s web site (www.floresonline.com.br)
customers can find premium brands such as Chandon, L'Occitane,
Conception Well Married, Freixenet, Godiva, Steffi Confectionery,
Saint Phylippe, Lindt, Cau Chocolates, Havanna, Jacquot, Cristallo,
O & CO, Santa Maria Novella, Sparkkli Home Spa, Granado,
Publisher Cosac Naify, Guinness and Erdinger.
About BR Opportunities
BR Opportunities – Growth Capital Investments is a private
equity fund manager that drives emerging, high-impact companies for
the improvement of Brazil. Its mission is to invest in high-impact
organizations, accelerate their growth and transform them into
effective leaders in their markets of operation. In pursuit of this
goal, its strategy is to bring to these organizations management
and professional governance, while enhancing their visibility,
transparency and network of relationships. Founded in 2010 by
Carlos Miranda, BR Opportunities believes in innovation, and
sustainable, exponential growth as ways of arriving at a successful
model.
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