Unilever to Acquire US Premium Yogurt Brand Yasso
June 15 2023 - 5:52AM
Dow Jones News
By Michael Susin
Unilever said late Wednesday that it entered into an agreement
to acquire the U.S.-based premium frozen Greek yogurt brand Yasso
Holdings, without disclosing financial details around the deal.
The Anglo-Dutch multisector retailer said the acquisition is in
line with the premiumization--the process of making a product
appeal to consumers by emphasizing its superior quality and
exclusivity--strategy of its ice-cream division.
Yasso responds to a growing demand in the U.S. market in the
premium 'Better For You' segment, by offering a high-quality range
of low-calorie indulgent products, it added.
The transaction is expected to be completed in the third quarter
of 2023.
"This acquisition is a great step in the evolution of our ice
cream portfolio in North America towards high growth spaces. I am
confident that with the full support of Unilever behind Yasso, we
will take this fast-growing business to even greater heights,"
President Ice Cream Unilever Matt Close said.
Unilever's ice cream portfolio includes premium brands such as
Ben & Jerry's, Magnum and Talenti.
Write to Michael Susin at michael.susin@wsj.com
(END) Dow Jones Newswires
June 15, 2023 05:37 ET (09:37 GMT)
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