Marie Brizard Wine & Spirits: MBWS considers a new Hypermarket sales organisation in France
February 03 2022 - 11:45AM
Marie Brizard Wine & Spirits: MBWS considers a new Hypermarket
sales organisation in France
Charenton-le-Pont,
3 February 2022
MBWS considers
a new
Hypermarket
sales
organisation in France
Marie Brizard Wine &
Spirits (Euronext Paris : MBWS) announces that its
French subsidiary has convened its Social and Economic Committee
(CSE) to announce a proposed plan to rationalise its retail field
sales department in France, the aim of which is to pool it with
other distribution entities of the group. This project aims to
protect the Group’s competitiveness in this channel, and is part of
the voluntary strict cost control plan launched in 2019 to restore
sustainable profitability.
With an end to the pandemic in sight, which
temporarily favoured off-trade sales, the market should resume its
downward trend.
The mutualisation of the field sales force
dedicated to Hypermarkets is envisaged against a context of strong
inflationary pressure in annual commercial negotiations with the
players in this channel, amplified by changes in regulations, and
by a sharp rise in the cost of raw materials, which cannot be fully
passed on in sales prices.
This project would be integrated into the
existing field sales partnerships with the Group's other entities,
in which MBWS France would retain full control over annual
negotiations with central purchasing agencies, the management of
its sales and marketing strategy and the development of its
brands.
The project would result in the reduction of 29 positions in the
off-trade field sales department in France and the creation of 2
new positions. The Group is committed to doing its utmost to limit
the consequences of the proposed plan on employment and to
supporting its employees within the framework of the social
measures that may be implemented.
Financial calendar: Q4 2021 and
FY Net Sales: 17 February 2022 (after market).
About Marie Brizard
Wine & Spirits
Marie Brizard Wine & Spirits is a Group of
wines and spirits based in Europe and the United States. Marie
Brizard Wine & Spirits stands out for its expertise, a
combination of brands with a long tradition and a resolutely
innovative spirit. Since the birth of the Maison Marie Brizard in
1755, the Marie Brizard Wine & Spirits Group has developed its
brands in a spirit of modernity while respecting its origins.Marie
Brizard Wine & Spirits' commitment is to offer its customers
brands of confidence, daring and full of flavours and experiences.
The Group now has a rich portfolio of leading brands in their
market segments, including William Peel, Sobieski, Marie Brizard
and Cognac Gautier.Marie Brizard Wine & Spirits is listed on
Compartment B of Euronext Paris (FR0000060873 - MBWS) and is part
of the EnterNext PEA-PME150 index.
ContactImage Sept Claire Doligez-
Laurence Maurycdoligez@image7.fr – lmaury@image7.frTél : +33 1 53
70 74 70 |
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