Marie Brizard Wine & Spirits becomes the exclusive distributor of the Paddy brand on the French market
March 16 2020 - 12:45PM
Marie Brizard Wine & Spirits becomes the exclusive distributor
of the Paddy brand on the French market
Paris, 16 March 2020
MBWS becomes the exclusive distributor of
the Paddy brand on the French market
Marie Brizard Wine &
Spirits (Euronext: MBWS) announced today the signature of
a partnership with Sazerac for the exclusive distribution by MBWS
of the Paddy brand on the French market.
Famous for its quality, subtle taste and triple
distillation, Paddy is the 2nd best selling Irish whiskey brand in
France and the 4th best selling Irish whiskey brand in the world.
The Irish whiskey market in France is a dynamic one and Paddy is
one of the emblematic brands with strong ambitions.
This partnership is part of a long-standing
collaboration with the Sazerac group. The two groups have already
worked together for the distribution of Sazerac's main brands in
France and Brazil and more recently for the distribution of MBWS
brands in the United States through Sazerac's subsidiary 375 Park
Avenue Spirits.
Andrew Highcock, Managing Director of MBWS,
said: " We are very pleased to welcome the Paddy brand to the
Spirits family and our growing range of recognized brands. We have
the opportunity to add a brand that is one of the world's
best-selling Irish whiskeys to the portfolio of spirits that we
seek to offer our customers to meet their needs. This is also a new
collaboration with the Sazerac Group, with whom we share a similar
culture and a portfolio of complementary brands".
This distribution partnership will begin on June
1, 2020 on the French market.
Financial calendarMarie Brizard Wine &
Spirits will announce its 2019 annual results on April 29,
2020.
About Marie Brizard Wine & Spirits Marie
Brizard Wine & Spirits is a wine and spirits group based in
Europe and the United States. Marie Brizard Wine & Spirits
stands out for its know-how, a combination of brands with a long
tradition and a spirit resolutely turned towards innovation. From
the birth of the Maison Marie Brizard in 1755 to the launch the
Fruits and Wine in 2010, the Marie Brizard Wine & Spirits Group
has been able to develop its brands in a modern way while
respecting their origins. Marie Brizard Wine & Spirits'
commitment is to offer its customers trustworthy, bold and full of
flavors and experiences. The Group now has a rich portfolio of
leading brands in their market segments, including William Peel,
Sobieski, Krupnik, Fruits and Wine, Marie Brizard and Cognac
Gautier.
Marie Brizard Wine & Spirits is listed on
Euronext Paris Compartment B (FR0000060873 - MBWS) and is part of
the EnterNext© PEA-PME 150 index
ContactImage Sept Claire
Doligez/Flore Largercdoligez@image7.fr/flarger@image7.frPhone: +33
(0)1 53 70 74 70 |
- MBWS_PR_Ireland_16March2020_EN_VDEF
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