Sidetrade selected by Criteo to optimize its Order-to-Cash
June 27 2023 - 2:18AM
Sidetrade selected by Criteo to optimize its Order-to-Cash
Global leader in AI-powered Order-to-Cash
solutions, Sidetrade has been selected by
global commerce media company, Criteo, for a
multi-year agreement.
Criteo (NASDAQ: CRTO), the global
technology company that enables marketers and media owners to drive
better commerce outcomes, has selected Sidetrade to streamline
and optimize its Order-to-Cash processes.
“As the advertising and technology industries
continue to evolve, it’s crucial that we’re adapting to these
changes to ensure that our clients are constantly front of mind.
We’re pleased to be supported by Sidetrade as we look to optimize
the effectiveness of our global standard processes, accelerate cash
flow and deliver a positive client experience,” stated Petrie
Terblanche, SVP Finance Shared Services of Criteo.
The decision to appoint Sidetrade was based on
the strength of its technology and the quality of its team,
particularly its agility on business requirements and project
methodology, which fits together very well with Criteo´s
processes.
Sidetrade’s AI technology analyzes billions of
B2B transactions daily, enabling businesses to tap into the power
of automation and focus on driving productivity and building
customer relationships. With Sidetrade recommending the best
dunning strategies and providing automatable actions, Criteo can
anticipate payment behavior and customer risk. This allows for
faster decision-making, globally standardized systems,
productivity, full KPI visibility and cash flow generation.
Jean-Claude Charpenet, VP Sales Europe at
Sidetrade, commented: “We are thrilled to welcome Criteo as the
newest Sidetrade customer and to support its business growth in an
ever-evolving market. Next-generation artificial intelligence
technology is a core part of our foundation; an ethos shared by
Criteo. We believe our technology and teams will be a great asset
to Criteo in helping them meet their business goals, accelerate
cash flow generation and improve efficiency.”
Criteo joins more than 120 international players
in the ICT sector who already rely on Sidetrade to simplify
customer payments and provide continuous improvements to their
Order-to-Cash efficiency.
Sidetrade
ContactsInvestor
Relations
Christelle
Dhrif
00 33 6 10 46 72
00
cdhrif@sidetrade.com
Media
Relations
Rebecca Parlby
+44 7824 5055 84
bparlby@sidetrade.com
About
Sidetrade (www.sidetrade.com)Sidetrade
(Euronext Growth: ALBFR.PA) provides a SaaS platform dedicated to
securing and accelerating cash flow. Sidetrade’s next-generation
AI, nicknamed Aimie, analyzes $4.6 trillion worth of B2B payment
transactions daily in the Sidetrade Cloud to predict customer
payment behavior and the attrition risk of more than 21 million
companies worldwide. Aimie recommends the best cash collection
strategies, intelligently automates actions on the Order-to-Cash
process, and dematerializes customer transactions to enhance
productivity, performance, and working capital management.
Sidetrade has a global reach, with 300 talented employees based in
Paris, London, Birmingham, Dublin, Houston, and Calgary, serving
global businesses in more than 85 countries. Amongst them: Tech
Data, KPMG, Nespresso, Hearst, Expedia, Criteo, Manpower,
Securitas, Randstad, Engie, Veolia, Inmarsat, and Bidfood.Sidetrade
is a participant of the United Nations Global Compact and adheres
to its principles-based approach to responsible business.For
further information, visit us at www.sidetrade.com and follow us on
Twitter @Sidetrade.
In the event of any
discrepancy between the French and English versions of this press
release, only the English version is to be considered.
- Sidetrade selected by Criteo to optimize its Order-to-Cash
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