Grand Toys Acquires Rights to Binney & Smith's Crayola Dough Product Line MONTREAL, and HONG KONG, Sept. 21 /PRNewswire-FirstCall/ -- Grand Toys International, Inc., a subsidiary of Grand Toys International Limited, has been granted rights by Binney & Smith, maker of Crayola children's art materials, to acquire the license for the Crayola Dough line in the U.S. and specific overseas markets from Fun-4-All Corp. Crayola is an iconic brand that connotes color, fun, quality, and creative expression. Crayola Dough from Grand Toys is an innovative full line of easy-to-use modeling dough toys, play-sets and extruders that inspire kids' creativity through an array of vibrant dough colors named after their favorite Crayola crayon colors. Since its introduction in 2003, retailers and consumers have responded favorably to the rainbow of modeling dough colors, accessories and playsets under the Crayola Dough name. Jason Mars, Director of Merchandising for Grand U.S., commented, "We are tremendously excited about partnering with Crayola, a leader in the children's art category, to market in the U.S. and internationally a comprehensive line of modeling dough. Grand plans to bring Crayola Dough to new heights of play value with the introduction of more eye-catching colors, along with play sets and accessories that provide consumers with top-quality product." "Grand Toys' solid position in the toy industry and ability to expand the Crayola Dough line globally make it a good partner for the Crayola Dough license," said Rick Goralnick, Binney & Smith Manager of Global Licensing. "We're excited about where Grand Toys plans to take the Crayola Dough line through new product development, packaging and marketing support." About Binney & Smith: From its earliest beginnings, Binney & Smith Inc. has been a color company. The company was founded in 1885 when cousins Edwin Binney and C. Harold Smith took over the pigment business owned by Edwin's father. More than 115 years later, color -- along with creativity, learning and most of all, fun -- remains at the core of Binney & Smith and the Crayola brand. The company's world headquarters and primary manufacturing facilities are located in Easton, Pennsylvania. Downtown Easton is the home of The Crayola Factory, the brand's hands-on family discovery center. In 1984, Binney & Smith became a wholly-owned subsidiary of Hallmark Cards. About Grand Toys International Limited: Grand Toys International Limited is a newly reorganized company resulting from the acquisition of Playwell International Limited in August 2004. Grand Toys, through its U.S. and foreign operating subsidiaries, develops, distributes and supervises the out-sourced manufacturing of toy and toy related products throughout the world. Grand Toys' operating subsidiaries have been in continuous operation for up to 44 years. Grand's strategy is to grow by expanding its proprietary products, adding licenses and by acquiring complementary companies. Grand's goal is to become a leading marketer of toy and related products throughout the world. Additional information can be sourced on Grand and Binney & Smith on their respective websites at http://www.grand.com/ and http://www.binney-smith.com/. This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Grand management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to Grand as of the date of the press release, and it assumes no obligation to update or alter its forward- looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect Grand's results of operations is detailed in the filings of Grand Toys International Limited. in its filings with the SEC, and the filings of its predecessor, Grand Toys International, Inc. CONTACT: Tania M. Clarke Vice President of Finance (514) 685-2180, ext. 233 E-mail: DATASOURCE: Grand Toys International, Inc. CONTACT: Tania M. Clarke, Vice President of Finance of Grand Toys International, Inc., +1-514-685-2180, ext. 233, or Web site: http://www.binney-smith.com/ http://www.grand.com/

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