College Success, One Mouse Click at a Time
July 22 2004 - 6:02AM
PR Newswire (US)
College Success, One Mouse Click at a Time * College Computer
Requirement Reference Book Available at Circuit City Stores
Nationwide RICHMOND, Va., July 22 /PRNewswire/ -- It may be
mid-summer, but many university classes begin before Labor Day, so
students across the country already are gearing up for college.
And, families are hitting stores now in search of tools students
will need to earn the good grades mom and dad expect. Computers
play an important role in college life; in fact, some schools
require students to own a computer. To make it easier to select the
right computer, Circuit City has produced a reference book,
available to associates in all Circuit City stores, that outlines
the minimum computer requirements at more than 800 major colleges
and universities nationwide. Shoppers can grab a school checklist
from any Circuit City store to ensure they arrive at school with
all the gear they need. The list includes items that parents and
students may not think about before heading to campus, such as ink
cartridges, Ethernet cards and surge protectors. Circuit City also
wanted to generate useful advice for incoming freshmen, so the
consumer electronics retailer turned to the experts: students
already in college. More than 2,200 college students nationwide
responded to the "Circuit City Campus Survival Survey,"* which
sheds new light on the personal computer and its role in students'
academic and entertainment lives. Among the survey's findings: --
Nearly 60 percent said their college either requires or recommends
that they own a computer; -- Nearly 90 percent said owning a
computer helps them earn better grades; -- More than 90 percent
said a computer is their most useful item for studies, far
surpassing energy drinks and ear plugs (6 percent and 1 percent,
respectively); -- Ninety percent of students said they use their
computers every day for email and instant messaging; -- Nearly half
of survey respondents said they use their computers daily to listen
to music or watch movies; -- Almost a quarter of college students
said they use their computers several times a week to play video
games. Other technology products also play a major role in
contemporary college life. The Circuit City Campus Survival Survey
also revealed: -- A wireless phone is the best way to stay in touch
with friends and family back home (42 percent versus 35 percent for
email. Old fashioned "snail mail" is favored by less than one
percent of students.); -- Watching television is still a favorite
activity. More than half of students said the TV is the technology
product they use most often during their leisure time. Families can
also research and shop for college-bound students by going online
to http://www.circuitcity.com/. Circuit City's information-rich Web
site has added a special section devoted to the needs of college
students. * The "Circuit City Campus Survival Survey" was
commissioned by Circuit City Stores, Inc. and was conducted on the
Internet by Decision Analyst of Arlington, Texas. More than 2,200
college students responded. The survey's margin of error is +/-
2.1%. About Circuit City Stores, Inc. Richmond, Va.-based Circuit
City Stores is a leading specialty retailer of consumer
electronics. Circuit City operates 604 Superstores and five mall-
based stores in 158 U.S. markets. Its subsidiary, InterTAN, Inc.,
operates through more than 1,000 retail stores and dealer outlets
in Canada. Circuit City also operates a Web site at
http://www.circuitcity.com/. (Logo:
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGODATASOURCE:
Circuit City Stores, Inc. CONTACT: For States A-M: Steve Mullen,
+1-804-527-4817, , For States N-W: Kathie Hess, +1-804-418-8298, ,
both of Circuit City Stores, Inc. Web site:
http://www.circuitcity.com/
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