As part of an unconventional partnership,
Pop-Tarts® teams up with filmmakers to release a comedic Digital
Short written by and starring Jerry
Seinfeld, plus limited-edition "Trat-Pops" boxes inspired by
the film and multiple in-store and online activations across the
country.
CHICAGO, April 29,
2024 /PRNewswire/ -- All movies are better with
Pop-Tarts®, especially when the movie is about the Crazy
Good snack itself. Pop-Tarts are the subject of Jerry Seinfeld's highly anticipated Netflix
film, UNFROSTED, a fictional comedy about the Pop-Tarts' origin
story, which was created without the involvement of the
brand.
While UNFROSTED is not brought to you by Pop-Tarts, to celebrate
its release, and just in time for the brand's 60th anniversary,
Pop-Tarts and the filmmakers are joining forces in an integrated
campaign to inspire at-home fans to enjoy UNFROSTED with a
Pop-Tarts® toaster pastry in hand.
As part of the partnership with UNFROSTED, fans can expect:
- A Pop-Tarts produced Digital Short written by and
starring Jerry Seinfeld and a series
of surprise cameos, available to watch on social and digital
channels. In collaboration with Pop-Tarts, creative collective
Le Truc, and Netflix Marketing
Partnerships, the short imagines what happens when Jerry and
fictional Pop-Tarts C-suite executives meet.
- A chance to win limited-edition "Trat-Pops" boxes, the
official box of the UNFROSTED movie. Featuring packaging from the
film – a charming typo that will be explained when the movie is
released – the box offers both a tasty movie snack and cinematic
collectable that perfectly complements the delicious whimsy of
UNFROSTED. Sign up on poptarts.com/Unfrosted starting
April 29. No purchase necessary. See
full rules.
- Multiple in-aisle and online activations at retailers
across the country, encouraging fans to "Stream It. Eat It. We got
you either way."
- Social content and media partnerships that demonstrate
the best way to stream this film is while enjoying Pop-Tarts.
- More surprises and Crazy Good antics throughout
the film's press tour.
"UNFROSTED is the ultimate flattery, and the biggest fanfiction
ever," said Heidi Ray, Senior
Director of Brand Marketing, Pop-Tarts. "At every level of fandom,
Pop-Tarts continues to spark creativity – from the user-generated
Edible Mascot memes at the Pop-Tarts Bowl to a homemade recipe from
arguably the world's biggest pop star, and now to Jerry Seinfeld's UNFROSTED film. We've been at
the heart of culture for 60 years, and look forward to inspiring it
for many, many more."
Follow along on
TikTok, Instagram and Facebook for
Crazy Good surprises from Pop-Tarts – and don't forget to
stream UNFROSTED on Netflix May
3.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
Trat-Pops Abbreviated Rules
NO PURCHASE NECESSARY.
Sweepstakes is open only to legal U.S. residents residing in the
fifty (50) United States and
District of Columbia who are
eighteen (18) years of age or older at time of entry. Begins
4/29/24 at 12:00:00 AM (ET) and ends 5/17/24 at 11:59:59 PM
(ET). For details on how to enter and/or for complete
Official Rules, go to www.poptarts.com/Unfrosted. Entry is
free. See complete Official Rules for details. Void where
prohibited. Sponsor: Kellanova, One Kellogg
Square, South Tower, Battle Creek, MI
49016.
© 2024 Kellanova
Netflix is not a sponsor or administrator of the promotion.
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SOURCE Kellanova