UserTesting’s New Templates Help Companies Humanize Data Privacy and Security
September 22 2022 - 9:00AM
Business Wire
Enables organizations to tap into the power of
human insight to optimize data privacy communications and messaging
for greater transparency, accessibility, and consumer trust
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced the availability of new test templates for the
UserTesting® Human Insight Platform that helps businesses establish
confidence with customers over privacy policies and protocols. As
many consumers are concerned about how their data is being used,
managed, and secured, companies need to look beyond only complying
with government security regulations to provide greater confidence.
UserTesting’s new templates can help organizations provide more
transparency on their privacy protocols while instilling an added
layer of trust with their customers. By using human insight,
gathered from individuals who have opted-in to share their
perspectives, organizations can optimize data privacy
communications and messaging to dramatically improve customer
engagement.
According to a recent McKinsey report, “85% of respondents said
that knowing a company’s data privacy policies is important prior
to making a purchase.” The report also states that “the
organizations that are best positioned to build digital trust are
also more likely than others to see annual growth rates of at least
10 percent on their top and bottom lines.” UserTesting’s
video-first, opt-in format enables organizations to gain more
insight into customer concerns around privacy issues, and provides
a platform to understand the right approach to alleviate and assure
customers’ concerns. Additionally, findings from an EY survey
focused on the public sector, highlighted that while the pandemic
increased the need for governments to offer more services remotely,
more than half of the survey respondents, “think that privacy and
security risks around how their data is shared outweigh the
benefits.”
This UserTesting template bundle is designed to help
organizations integrate customer perspectives into how they
communicate their approach to data privacy. By doing so, they will
build stronger consumer trust by establishing:
- Effective data privacy communications that improve
comprehension and trust
- Straightforward privacy policy content and interactions in
first visit prompts
- Clear and easy-to-use data privacy settings
Organizations can use UserTesting’s pre-built questions as-is or
customize the templates to address their specific business needs.
Capturing feedback can be done by leveraging the UserTesting
first-party, opt-in network of contributors or getting feedback
directly from a company’s own network of customers, partners, and
employees.
“UserTesting allows companies to go beyond the minimum
requirements of privacy. As digital transformation continues to
become the norm, the amount of customer data captured and stored is
exploding, and customers want greater control over how their data
is being collected and managed,” said Janelle Estes, Chief Insights
Officer of UserTesting. “Through infusing human insight into
privacy-related initiatives, UserTesting helps companies obtain a
more complete picture of how they can manage the risks of data
retention while ensuring customers are confident that their
personal information is being handled securely, fairly, and
transparently.”
The new templates focused on helping companies to best navigate
the increasingly complex data privacy ecosystem add to the more
than 100 pre-built testing templates available on the UserTesting
Human Insight Platform.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220922005228/en/
UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
UserTesting (NYSE:USER)
Historical Stock Chart
From Aug 2024 to Sep 2024
UserTesting (NYSE:USER)
Historical Stock Chart
From Sep 2023 to Sep 2024