BURLINGTON, Mass. and PLANO, Texas, Nov. 24, 2020 /PRNewswire/ -- Keurig Dr
Pepper (NASDAQ: KDP) announced today that it had reached agreements
with The Red River Beverage Group and The Made-Rite Company to
acquire the manufacturing, sales and distribution rights to key KDP
owned and licensed brands in 37 counties in east Texas and northern Louisiana, reaching 1.5 million consumers. The
transaction moves iconic brands such as Canada Dry, A&W, 7UP,
Sunkist, Snapple, CORE, and Bai into KDP's company- owned
direct-store-delivery (DSD) operations, beginning February 2021. In seven of these counties, the Dr
Pepper brand will also move into the KDP DSD network.
Derek Hopkins, President Cold
Beverages, for Keurig Dr Pepper stated, "KDP is focused on ensuring
that each area in which we sell our brands has a competitive
route-to-market. Our teams are well prepared to deliver excellent
service to our retail customers and ensure the availability of
these great brands wherever consumers shop. We are thankful to The
Red River Beverage Group and The Made-Rite Company for their
dedication to growing these brands, and we wish them continued
success as their business models evolve."
KDP currently has DSD operations in adjacent counties and will
expand service into the acquired territory, with open positions and
job requirements being discussed with interested employees at Red
River Beverage Group and Made-Rite. KDP is driving strong
performance across its total portfolio and has gained share in the
vast majority of its category segments, including carbonated soft
drinks, during the past year.
Terms of
the agreements were not disclosed.
ABOUT KEURIG DR PEPPER
Keurig Dr Pepper
(KDP) is a leading beverage company in North America, with annual revenue in excess
of $11 billion and nearly 26,000
employees. KDP holds leadership positions in soft drinks, specialty
coffee and tea, water, juice and juice drinks and mixers, and
markets the #1 single serve coffee brewing system in the U.S. and
Canada. The Company's portfolio of
more than 125 owned, licensed and partner brands is designed to
satisfy virtually any consumer need, any time, and includes
Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®,
Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®.
Through its powerful sales and distribution network, KDP can
deliver its portfolio of hot and cold beverages to nearly every
point of purchase for consumers. The Company is committed to
sourcing, producing and distributing its beverages responsibly
through its Drink Well. Do Good. corporate responsibility platform,
including efforts around circular packaging, efficient natural
resource use and supply chain sustainability. For more information,
visit, www.keurigdrpepper.com.
Media Contact
Keurig Dr Pepper
Katie Gilroy
T: 781-418-3345
Katie.gilroy@kdrp.com
Investor Contact:
Keurig Dr Pepper
Tyson Seely
T: 781-418-3352
tyson.seely@kdrp.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/keurig-dr-pepper-further-strengthens-its-direct-store-delivery-network-with-two-territory-acquisitions-301179608.html
SOURCE Keurig Dr Pepper